Vice President, Product Marketing (Remote in U.S.)

US Green Building Council

2d • Remote

About The Position

As the Vice President, Product Marketing, you will lead the global product marketing function, driving the positioning, launch, and adoption of USGBC and GBCI’s products and services—including LEED, TRUE, SITES, and membership offerings.

In this role, you will define how our products are brought to market—ensuring clear value propositions, strong market alignment, and measurable business impact. You will play a critical role in connecting Product and Growth teams to ensure our offerings resonate with target audiences and drive adoption at scale.

Reporting to the SVP, Marketing and Communications, you will build and lead a high-performing product marketing team and partner closely with Product Management and Growth, and Sales to deliver effective go-to-market strategies that support organizational growth and mission impact.

Requirements

• 15+ years of marketing experience, including 10+ years in product marketing leadership roles
• Proven success leading end-to-end product launches and scaling products in competitive, global markets
• Demonstrated experience building and leading global teams across multiple regions and time zones
• Experience working within a global product organization (preferably $75M+ revenue scale)
• Bachelor’s degree in Marketing, Communications, Business, or related field required
• CRM platforms (e.g., Salesforce, HubSpot, Marketo)
• Marketing analytics and reporting tools
• Familiarity with Agile or Lean product development methodologies
• Product positioning and go-to-market strategy expertise
• Strong analytical and strategic thinking capabilities
• Cross-functional leadership and stakeholder management
• Exceptional communication, storytelling, and presentation skills
• Ability to translate complex product concepts into clear, compelling messaging
• Strong organizational and team leadership capabilities

Nice To Haves

• Experience in sustainability, green building, real estate, SaaS, or mission-driven organizations preferred
• MBA or advanced degree preferred

Responsibilities

• Lead global product marketing strategy across the full product lifecycle—from concept through launch, growth, and sunset
• Build and scale a high-performing product marketing team, establishing best practices, structure, and operating rhythms
• Develop and oversee Marketing Requirements Documents (MRDs), product positioning, and competitive analysis to inform go-to-market strategies
• Define clear value propositions, messaging frameworks, and positioning strategies based on market insights and customer needs
• Partner with Product teams to translate product strategy into market-ready narratives and launch plans
• Lead go-to-market execution, including pricing, packaging, distribution channels, and integrated campaign strategies
• Develop and deliver sales enablement tools (e.g., decks, battle cards, messaging guides) to support pipeline generation and revenue growth
• Conduct and leverage market research, customer insights, and competitive intelligence to inform strategy and product development
• Establish and track performance metrics to measure product marketing effectiveness and continuously optimize campaigns
• Ensure consistent and compelling product messaging across all channels and touchpoints
• Partner cross-functionally with Growth, Sales, Communications, and external partners to drive coordinated campaign execution
• Capture and integrate market feedback to influence product innovation and continuous improvement

Benefits

• Competitive compensation
• 401(k) with employer matching
• Professional development reimbursement
• We offer a healthcare plan through Cigna that includes medical, dental, vision, and prescription drugs. USGBC covers 100% of the premiums and an HRA that will assist you and your dependents in reaching the in-network medical deductible. You will only be responsible for the $300 individual / $600 family up front deductible for medical services before the employer funded HRA will process payments for your in-network claims
• Generous paid time off (12 paid holidays, 9 paid personal sick days and based on career level either 2 to 3 weeks PTO), including operations closed for a full week between Christmas and New Year’s
• 6 weeks paid renewal leave after 7 years of continuous service

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Number of Employees: 251-500 employees