Vice President Pricing

Bowlero Corp • Miami, FL

68d

About The Position

The Vice President of Pricing will be responsible for developing, implementing, and managing pricing strategies across 375 locations. This role will focus on driving revenue optimization through dynamic pricing models that consider demand, seasonality, time of day, competitive factors, and customer behavior. The VP of Pricing will also oversee commercial analytics and collaborate on loyalty program strategy to ensure pricing decisions maximize profitability while enhancing customer engagement and value perception.

Requirements

• 7+ years of experience in pricing, revenue management, or commercial analytics roles, ideally in multi-location, consumer-facing businesses (hospitality, retail, entertainment, or leisure preferred).
• Proven track record of designing and executing dynamic pricing strategies and loyalty program integration at scale.
• Strong analytical background with expertise in pricing optimization, demand forecasting, customer segmentation, and data modeling.
• Demonstrated leadership experience building and managing high-performing teams.
• Excellent communication skills, with the ability to influence executives and field operators alike.
• Proficiency in pricing, analytics, and CRM tools; experience integrating with POS, ERP, and loyalty platforms a plus.

Responsibilities

• Design and implement a comprehensive pricing strategy aligned with company goals for revenue growth, margin optimization, and customer satisfaction.
• Lead the transition to dynamic pricing methodologies, incorporating demand, seasonality, time-of-day, and customer segmentation factors.
• Develop frameworks for testing, evaluating, and refining pricing initiatives.
• Build and oversee advanced pricing models leveraging data science, machine learning, and statistical forecasting.
• Monitor pricing performance against KPIs including revenue per location, utilization, contribution margin, and customer lifetime value.
• Conduct competitive pricing analysis to ensure positioning is aligned with market dynamics.
• Partner with FP&A to forecast and track the financial impact of pricing decisions.
• Lead commercial analytics efforts to uncover insights across pricing, promotions, customer behavior, and market trends.
• Collaborate with Marketing and Customer Experience teams to design and optimize loyalty programs that align with pricing strategy and drive repeat business.
• Analyze loyalty program performance and customer engagement metrics to inform pricing and promotional decisions.
• Integrate loyalty data into pricing models to personalize offers and improve customer retention.
• Collaborate with regional and location managers to operationalize pricing strategies effectively.
• Ensure pricing systems are automated, scalable, and integrated with POS, CRM, and digital platforms.
• Establish governance protocols for pricing decisions, approvals, and exception handling.
• Work closely with Marketing to align promotions, discounts, and loyalty programs with core pricing strategy.
• Partner with Operations to ensure pricing strategies are practical and executable at the local level.
• Provide strategic input to Product and Technology teams on system requirements for pricing automation and customer analytics.
• Build and lead a high-performing pricing, revenue management, and commercial analytics team.
• Provide coaching, training, and development to ensure best-in-class expertise across pricing and analytics.
• Foster a culture of data-driven decision making, continuous improvement, and innovation.

Benefits

• Lucky Strike Entertainment offers performance-based incentives and a competitive total rewards package which includes healthcare coverage and a broad range of other benefits.
• More details regarding benefits are available here: www.bowlerocorp.com/careers/benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Industry: Amusement, Gambling, and Recreation Industries
• Education Level: No Education Listed