VICE PRESIDENT -- PLAYER DEVELOPMENT

Seminole Hard Rock Hotel & Casino TampaTampa, FL
87d

About The Position

The VP of Player Development is responsible for developing and maintaining relationships with existing customers through personal contact in order to generate incremental increases in gaming revenues. The right candidate must develop and maintain new business relationships to increase awareness, drive trial and build customer loyalty. Greets customers in the casino and participates in social events and special promotions. Evaluates player ratings to track visits, arranges accommodations and provides complimentary services according to established guidelines. Achieves predetermined targeted production quotas, profitability goals and other goals provided by management for room occupancy, entertainment events, special events and gaming revenue.

Requirements

  • 10+ years of Casino Marketing Experience and Sales required.
  • Must have excellent communication skills, planning skills, judgment, high moral integrity and strong work ethic.
  • Conducts themselves in accordance with all Gaming Commission Regulations, Seminole Tribe of Florida, and Player Development departmental policies and procedures.
  • Must possess strong leadership and team building skills.
  • Commitment to routinely go above and beyond in the accomplishment of position responsibilities in an effort to play a role in the achievement of organizational goals.
  • Must present professional image of excitement, enthusiasm, and outgoing personality, while being able to project a professional image.
  • Must be computer literate and proficient with MS Office, Word, Excel, and Outlook and ability to learn additional software as needed.
  • Fluency in languages other than English is preferred.
  • Ability to deliver a service level that creates an atmosphere that makes our Guests want to return, giving each customer a positive, memorable entertainment experience.

Responsibilities

  • Maintains relationships and markets our gaming products and amenities to valued customers while upholding high levels of customer satisfaction
  • Greets customers in the casino and participates in social events and special promotions.
  • Issues Player’s Club cards and promotes the program and related promotions.
  • Increases the growth of gaming revenues through development of a targeted customer base.
  • Updates customer history for future visits along with customer interests and preferences utilizing company CRM platform.
  • Ensures the protection of customer rewards and credit lines.
  • Responsible for marketing to predetermine active and inactive customers by mail and phone to further develop brand loyalty and visitation to the casino and reports results of each.
  • Assists in the development of incentive programs, host goals, special events and marketing programs.
  • Maintains up-to-date knowledge of all electronic gaming machines, CRM, promotions, events, entertainment and general property information.
  • Keeps informed of competitive promotions.
  • Effectively handles customer complaints and discrepancies in an efficient and courteous manner.
  • Provides special services to include food, beverage, transportation, cross-property events and Player’s Club programs.
  • Responds to Player’s Club letters and customer service survey results and communicates that information to the appropriate department manager.
  • Safeguards the confidential nature of all departmental and general property records.
  • Other duties as assigned.
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