Vice President, Paid Strategy and Planning

Publicis Groupe • Plano, TX

279d • $156,560 - $224,910

About The Position

Starcom is seeking a seasoned media strategist to lead and manage media strategy development and planning to achieve client campaign, marketing, and business objectives. The ideal candidate will deliver sound strategic media recommendations based on a clear understanding of brand objectives, substantiated by data and insights. This role requires ensuring strategic integrity across all client-facing paid media deliverables, including work led by other disciplines such as audience prioritization, tactical recommendations, learning agendas, and measurement plans. The successful candidate will be a leader who builds solid and positive relationships with clients across all levels and functions, develops their internal strategy team, and works collaboratively with discipline partners. Additionally, the role involves mentoring and training the direct team to achieve personal and agency goals, providing vision, direction, guidance, and support to ensure alignment with the company's mission and goals. The candidate will drive innovation and thought leadership to generate modern marketing solutions for clients, proactively share new ideas and strategies, and facilitate internal and client brainstorms that drive successful outcomes. Critical thinking skills will be essential for problem-solving to achieve client business and marketing goals, while maintaining an in-depth knowledge of media industry news and client business.

Requirements

• 10-15 years of experience in media planning/strategy with progressive levels of responsibility.
• 5+ years of previous management experience.
• Able to strategically plan campaigns to align with client's strategic goals and KPIs.
• Experience across all media types (e.g., national, local, social, direct, programmatic) with emphasis on digital and performance marketing.
• Experience with MMM, ROI models, brand health research, media attribution models, and research to interpret data and apply learnings to media strategies and recommendations.
• Able to anticipate and quickly assess continually changing client needs and adapt deliverables accordingly.
• Ability to translate data into viable business solutions to enhance strategies.
• Proven ability to encourage and aid in development of best-in-class strategies and recommendations.
• Excellent written and verbal communication, presentation, organizational, interpersonal and analytical skills.

Responsibilities

• Lead and manage media strategy development and planning to achieve client's campaign, marketing, and business objectives.
• Deliver sound strategic media recommendations based on a clear understanding of brand objectives, substantiated by data and insights.
• Ensure strategic integrity across all client-facing paid media deliverables.
• Explain media strategies clearly and concisely through compelling storytelling and data visualizations.
• Build solid and positive relationships with clients across all levels and functions.
• Develop the internal strategy team and work collaboratively with discipline partners.
• Mentor and train direct team to achieve personal and agency goals.
• Provide vision, direction, guidance, and support to the internal team.
• Drive innovation and thought leadership to generate modern marketing solutions.
• Proactively share new ideas and strategies with clients.
• Facilitate internal and client brainstorms that drive successful outcomes.
• Problem solve using critical thinking skills to achieve client business and marketing goals.
• Maintain an in-depth knowledge of media industry news and client business.
• Identify and enhance internal processes to increase team efficiency and effectiveness.
• Partner with analytics and research teams to identify/apply learnings to learning agendas.
• Collaborate with investment teams to ensure tactical strategies and recommendations deliver against media and marketing strategies.

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more.
• Monetary assistance and support for Adoption, Surrogacy and Fertility.
• Monetary assistance and support for pet adoption.
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements.
• Tuition Assistance.
• Paid time off that includes Flexible Time off, Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days.
• Matching Gifts programs.
• Flexible working arrangements.
• 'Work Your World' Program encouraging employees to work from anywhere.
• Business Resource Groups that support multiple affinities and alliances.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Professional, Scientific, and Technical Services