Vice President, On-Premise

Allied Beverage Group•Elizabeth, NJ

3d•$175,000 - $225,000

About The Position

Join the team at New Jerseyâs largest wine and spirits distributor! At Allied Beverage Group, weâre proud of our dynamic, family-based culture and our role in keeping the beverage industry moving. If you're looking for a great company with great peopleâthis is the place to be! Overview The Vice President On-Premise (VP OP) is responsible for leading the On-Premise planning and execution for ABGâs and an expanded overlay team. Reporting into SVP, this role will oversee the development and delivery of the On-Premise plan for a select group of brands in New Jersey. The VPâs team will be comprised of Key Account and Activation managers, and will also direct a team of activation and execution specialists. The VP will work in close coordination with the VP Trade Development and the VP Sales, along with the Divisionâs Brand Owners, ensuring transparency on KPI delivery and execution, business tracking and reporting.

Requirements

Bachelorâs Degree required. Further Sales management education strongly preferred.
10+ years of progressive On-Premise leadership experience within beverage alcohol.
Demonstrated experience managing large-scale On-Premise divisions with a leading brand portfolio.
Direct responsibility for $50M+ revenue business.
Strong sales and execution management skills, across all channels of trade.
Sharp analytical acumen, facilitating planning, tracking and timely course correction activities.
Strong leadership skills, including team development, team inspiration and performance management.
Exceptional interpersonal and communication skills, with ability to build trust and influence across levels, functions and companies.
Intimate knowledge of New Jersey Beverage Alcohol landscape, including customer landscape, Trade Practice, and category and consumer insights.
Ability to lead with resilience in a challenging environment.
Ability to balance operating with autonomy and taking specific direction.
Ability to hold a Solicitorâs Permit

Nice To Haves

WSET Spirits training (or similar) strongly preferred.

Responsibilities

Lead Sales Strategy & Execution: Develop and implement the division's On-Premise plans to meet volume, revenue, and KPI targets outlined in the Annual Operating Plan (AOP).
Monitor Performance: Regularly track and analyze On-Premise performance against goals, making adjustments as necessary to stay on track.
Target Key Initiatives: Identify specific initiatives to enhance On-Premise performance, such as promotional campaigns, new account targeting, or improving current account penetration.
Optimize Coverage: Evaluate and refine the On-Premise team's coverage model to ensure that account assignments are strategically aligned for maximum impact.
Manage and Lead Team: Provide strategic leadership to the On-Premise team, including Key Account and Activation managers and agencies. Ensure alignment with ABG and Brand Owners' objectives.
Cultivate High-Performance Culture: Foster an environment of accountability, setting clear expectations, providing ongoing feedback, and offering performance-based incentives.
Develop Team: Invest in teamâs growth through training, mentorship, and succession planning, ensuring high engagement and retention.
Manage Performance: Ensure team achieves short-term and long-term objectives through regular performance evaluations and performance improvement strategies.
Collaborate with Brand Owners: Work closely with Brand Owners to ensure alignment in executing On-Premise sales and execution targets. Facilitate strategic planning and goal-setting.
Execute Joint Initiatives: Drive collaborative programs such as key account meetings, work-withs, and category-specific training to align and motivate team to hit targets.
Track and Report Progress: Continuously monitor and report on the success of On-Premise initiatives, providing regular updates to Brand Owners and internal stakeholders.
Build Partnership: Build and strengthen relationships with Brand Owners to ensure long-term collaboration and to influence key decision-making.
Build Relationships: Establish and maintain strong direct relationships with high-value accounts to influence key decisions related to sales and product activation.
Support Key Account Execution: Drive selling and execution of initiatives by working closely with key customers to understand their needs and deliver tailored solutions.
Solve Problems & Identify Opportunities: Proactively identify challenges and opportunities in key accounts, offering solutions that add value to both the customer and ABG.
Enhance Brand Reputation: Ensure customer satisfaction and brand loyalty by aligning On-Premise strategies with customer needs, reinforcing ABGâs & Brand Ownersâ reputation.