adMarketplace-posted 2 months ago
$250,000 - $300,000/Yr
Full-time • Executive
New York, NY
51-100 employees
Professional, Scientific, and Technical Services

At adMarketplace, our mission is to deliver the most engaging consumer search experiences while empowering advertisers to measure media performance accurately. Today, millions of people worldwide engage with our exclusive, transparent media placements across the internet's leading browsers, shopping apps, and review sites. Our award-winning culture is built around five core values (known as our 5C's): Curiosity, Collaboration, Creative Conflict, Commitment, and Competitiveness. With these guiding values, adMarketplace seeks to empower our team to reach their full potential through continued learning, and the opportunity to do their best work. We are seeking an experienced and hands-on Vice President of Product Marketing to lead the messaging and go-to-market execution for our native search media products. That delivers relevant and novel search ads to users searching on the open web. You will transform innovation into compelling narratives that resonate with global advertisers, publishers, and agencies, while positioning our newest product, AMP Discover, the leading search ad solution to the AI chat and advertising browser era. This is a once in a career opportunity to lead the next-generation of search and drive our third wave of 10X growth!

  • Own positioning and messaging for our Native Search media products-AMP Find and AMP Discover, built on our Arena tech platform -ensuring differentiation across advertiser and publisher audiences.
  • Lead creation of advertiser-vertical and distribution channel specific narratives, highlighting unique advantages of our media.
  • Develop integrated narratives around industry themes including AI usage, media value measurement, and next-gen search advertising.
  • Craft consultative materials (value props, demos and use cases, solution guides) that make complex concepts simple and compelling.
  • Develop deep understanding of buyer and publisher personas, their journeys, and unmet needs across search and performance media.
  • Build integrated GTM plans with clear audiences, value propositions, campaign strategies, and KPIs.
  • Partner with commercial leaders to ensure go-to-market strategies directly support revenue objectives.
  • Build a sales enablement engine with playbooks, battlecards, one-pagers, solution guides, FAQs, and demos.
  • Oversee high-quality collateral for pitches, quarterly reviews, whitepapers, customer stories, and industry panels.
  • Refresh messaging frameworks regularly based on market insights and feedback.
  • 10+ years of product marketing experience driving launches and commercialization for complex, ideally in advertising technology; search expertise is a strong plus.
  • Proven success in end-to-end product marketing: positioning, messaging, GTM strategy, launches, lifecycle management, and sales enablement.
  • Compelling storyteller with strong positioning and writing skills; able to translate complex technical capabilities into simple, differentiated business value.
  • Comfortable diving into product details, data, and AI/ML concepts; able to collaborate closely with engineers, product managers, and data scientists.
  • Familiarity with applications of AI in advertising, search, and monetization (e.g., NLP, agentic AI, personalization, user acquisition); able to translate innovation into compelling market narratives.
  • Executive presence and communication skills; analyst and media relations experience a plus.
  • Comprehensive healthcare
  • Wellness programs
  • Paid time off
  • Commuter benefits
  • 401k matching
  • Summer Fridays
  • Catered lunches
  • Fully stocked kitchen
  • ZogSports teams
  • Happy hours
  • Corporate retreats
  • Robust continuing education program
  • Management training
  • Regular company-wide lunch and learns
  • Well-defined career paths
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