Vice President of Product and Consumer Experience

Fooda • Chicago, IL

160d • $200,000 - $300,000

About The Position

The Vice President of Product & Consumer Experience, reporting to the Executive Vice President of Technology, is a builder-operator owning Product Management and Consumer(B2C) Marketing end-to-end (strategy, budget, team and execution), alongside championing AI-driven innovation to drive product growth, consumer and partner engagement. This role partners with the existing B2B Marketing and Data Science functions while building out the B2C/consumer-marketing muscle. It also owns the end-to-end product investment thesis, contributes an independent voice in executive decisions, and helps shape our stakeholder experience with measurable outcomes.

Requirements

• 10+ years in product leadership, including scaling a marketplace from <$100 M to $1B+ revenue, or steering an already $1B+ business.
• Proven record of cross‑functional partnership with Engineering, Data Science, InfoSec, Compliance, and B2B/B2C Marketing in a growth-oriented environment.
• Ability to align product development with marketing efforts to achieve measurable growth outcomes.
• Demonstrated success running build‑vs‑buy playbooks and post‑merger/acquisition product integration.
• Expert in ROI modeling and first‑principles thinking; comfortable defending investments in board settings.
• Track record of hiring product talent including AI and consumer‑marketing into lean teams, then scaling responsibly.
• Hands-on experience guiding PCI, SOC 2, SOX, or comparable audits through product releases.
• Proven experience in building, operating and scaling marketplaces, consumer platforms, or digital businesses is required.
• Strong communication, collaboration, and leadership skills with the ability to operate effectively at the executive level.

Responsibilities

• Define and manage the product roadmap covering core features and AI-embedded/AI-powered capabilities with clear metrics such as revenue growth and user engagement.
• Drive an AI vision identifying high-ROI use cases, embedding ML models and generative AI into consumer-facing features, and deploying AI tooling that shortens spec-to-release cycles across Product, Engineering, and QA.
• Align roadmap priorities with business objectives and market trends through close collaboration with Engineering, InfoSec, Compliance, Data Science, B2B Marketing and the executive team.
• Work with engineering to develop products based on data insights that drive measurable results.
• Lead build vs. buy evaluations (in‑house, partnership, or M&A) and steer post‑acquisition 'integrate vs. stand‑alone' decisions and execution.
• Join key Client QBRs and Vendor Councils; translate field insights into roadmap bets that unlock upsell revenue and partner performance.
• Own, develop and execute consumer marketing strategy (acquisition, retention, loyalty and growth) while collaborating with the B2B Marketing leader for cross-channel cohesion.
• Ensure full alignment of consumer marketing and product roadmaps (both technology and in-person experience).
• Own Consumer Satisfaction & Marketing KPIs and budget; apply analytics to optimize spend and performance.
• Build the consumer-marketing function: hire, mentor, and scale a data-driven team (growth, lifecycle, creative) that works hand-in-glove with Product.
• Run a test-and-learn engine, designing experiments, analyzing results, and iterating rapidly, using modern analytics and Data Science models to personalize outreach and offers.
• Work with the leader of Data Science to embed DS models (pricing, personalization, forecasting) into product features while keeping DS an independent 'truth‑teller' for enterprise KPIs.
• Improve segmentation, pricing, and targeting to enhance consumer insights and outcomes.
• Collaborate with Sales, and Operations to drive product-led growth and innovation.
• Work with other senior leaders to establish decision-making frameworks and clear accountability for strategic initiatives.
• Represent consumer needs to inform executive-level strategic decisions.

Benefits

• Competitive base salary, bonus plan, and stock options, based on experience
• Comprehensive health, dental and vision plans
• 401k retirement plan with company match
• Paid maternity and parental leave benefits
• Flexible spending accounts
• Company-issued laptop
• Daily subsidized lunch program (ours!)

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Number of Employees: 101-250 employees