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America's Test Kitchen • Boston, MA

48d • Hybrid

About The Position

America's Test Kitchen (ATK), a pioneering brand in food media, is seeking a Vice President of Marketing to serve as the steward of the companys brand identity and voice across all consumer touchpoints. This leader will be responsible for defining and evolving brand positioning, shaping product messaging, and ensuring consistent, compelling consumer-facing communications. Partnering closely with senior leadership, Content and Product teams, this role will set the strategic foundation for how our brand is experienced, while collaborating with the Growth Marketing division to ensure cohesive marketing impact.

Requirements

• 10+ years of experience in brand marketing, ideally within media, D2C subscription, or consumer-facing digital industry, with 5+ years in a leadership position.
• Proven success in developing brand positioning, messaging frameworks, and creative strategies that drive measurable impact.
• Deep understanding of multiplatform storytelling and how to adapt messaging across emerging and traditional channels. Digitally-savvy strategist with experience spanning mobile, search, social, email, streaming, web, app, tv, direct mail and retail environments.
• World-class leadership, communication & interpersonal skills, capable of inspiring colleagues and articulating complex concepts in a clear and concise manner.
• Creative thinker with the ability to translate strategy into compelling consumer experiences.
• Experience leading and developing creative and social media teams, spanning video and non-video formats
• Ability to synthesize relevant research & insights to formulate data-driven approaches to brand positioning and drive overall performance improvement in company KPIs

Responsibilities

• Define and evolve company brand positioning, product positioning, and narrative across platforms.
• In partnership with company leadership, develop and refine mission statements, taglines, brand tenants and brand architecture to align with company vision and audience needs.
• Oversee consumer-facing marketing communications strategy, ensuring alignment across channels.
• Lead development of brand copy, creative concepts, marketing video production, and social media strategies that drive engagement and strengthen brand equity.
• Ensure a consistent brand voice and visual identity across all consumer touchpoints, including apps, websites, email, social, TV, streaming, print, audio, experiential & partnerships
• Develop and execute tentpole marketing campaigns: Create, implement and oversee campaigns aligned with the companys overall business objectives- inclusive of holiday stunts, product launches, theme weeks, partnership activations, and new content releases
• Enhance creative operations, supporting the scaling of campaigns by identifying workflow efficiencies, infrastructure enhancements, and communication tools that deliver the greatest possible marketing impact. Develop brand guidelines, brand books and other documentation to educate colleagues and reinforce brand principles throughout the organization.
• Partner with the Growth Marketing team on integrated campaigns, ensuring brand consistency across performance-driven initiatives.
• Collaborate with Product, Programming, and Editorial teams to align brand messaging with content strategy and product experiences.
• Ideate and activate on brand partnerships in conjunction with business development and sponsorship team leads
• Serve as a brand thought partner to executives, providing insights and frameworks that inform company priorities.
• Lead and mentor a high-performing brand marketing team spanning creative, social, design, copy, video and campaign strategy functions
• Foster a culture of collaboration, innovation, and accountability within the marketing organization.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Industry: Publishing Industries
• Education Level: No Education Listed
• Number of Employees: 251-500 employees