Vice President of Marketing & E-Commerce

The Watches of Switzerland Group-posted 3 months ago

Full-time • Executive

Sunrise, FL

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The Vice President of Marketing is responsible for leading the strategic direction and execution of all marketing and ecommerce initiatives to drive brand growth, client engagement, and revenue. This role ensures a cohesive luxury brand experience across all channels, oversees digital and traditional marketing efforts, and fosters cross-functional collaboration to optimize performance. Through innovative leadership and data-driven decision-making the VP of Marketing enhances the company's market position and delivers measurable business results.

Develop and execute comprehensive marketing and e-commerce strategies aligned with business goals including market research, competitive analysis, and identifying new opportunities.
Oversee the maintenance of a strong, luxury brand identity, ensuring consistent messaging and a positive brand experience across all channels.
Manage how the company communicates with its target audience through various channels, including ecommerce, social media, advertising, events, public relations, and content marketing.
Lead digital marketing initiatives including website optimization, search engine optimization (SEO), social media and email marketing.
Lead a high-performing marketing and e-commerce team, fostering a collaborative and innovative environment.
Oversee the marketing and e-commerce budgets, allocating resources effectively to maximize ROI.
Maintain key performance indicators (KPIs) and track marketing and e-commerce performance to ensure campaigns are effective and ROI is maximized.
Work closely with other departments including retail, finance, merchandising and IT to ensure alignment and a client centric approach.
Lead online marketing efforts, including SEO, PPC advertising, social media campaigns, and other digital marketing strategies to attract and convert clients.
Analyze sales data, identifying trends, and implementing strategies to optimize online sales conversion rates.
Collaborate with IT teams to select and implement appropriate e-commerce platforms and technologies.
Ensure compliance with data protection and online security regulations.
Drive online sales and revenue through effective e-commerce strategies and initiatives.
Oversee the design, functionality, and user experience of the e-commerce Shopify website to ensure an engaging client journey.
Track and analyze key performance indicators (KPIs) related to marketing and ecommerce performance, reporting insights to executive leadership.

Ability to develop and implement effective marketing and e-commerce strategies.
Proven ability to lead and motivate an omni channel team.
In-depth knowledge of marketing and e-commerce platforms, technologies, and best business practices.
Strong understanding of market trends, consumer behavior, and the competitive landscape.
Understanding of marketing and e-commerce budgets and financial performance.
Ability to adapt to changing market conditions and new marketing and e-commerce technologies.
Strong communication and presentation skills to effectively communicate with executive leadership, team members and luxury brand partners.
Ability to identify and implement innovative solutions to drive business growth.

Bachelors in marketing or a related field
Masters in marketing or a masters in business administration (MBA), preferred
Executive level experience in marketing and ecommerce specialties including media placement, digital marketing, brand management and consumer behavior analysis.
Expertise in consumer relationship systems (CRMs), content management systems (CMSs), and data mining software.
10-15 years of luxury marketing and ecommerce experience.
Shopify experience strongly preferred.

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