Vice President of Electric Power

Riggs Cat•Little Rock, AR

About The Position

The Vice President of Electric Power is a senior leadership role responsible for driving the overall strategy, growth, and profitability of the dealership’s electric power business. This includes oversight of sales, rental operations, and aftermarket support across generators, switchgear, and related power solutions. This position demands a robust commercial acumen, proven operational leadership, and comprehensive industry expertise to drive market expansion and deliver exceptional client solutions.

Requirements

Bachelor’s degree in Business, Engineering, or related field (or equivalent experience)
10+ years of progressive leadership experience in the electric power industry or related field
Proven track record in sales leadership, operations, and business growth
Strong understanding of generators, switchgear, and power systems
Experience managing P&L and leading multi-functional teams

Nice To Haves

Experience within a Caterpillar dealership or similar heavy equipment environment
Background in rental operations and aftermarket service business models
Strong network within the electric power, construction, industrial, or utility sectors

Responsibilities

Develop and execute a comprehensive electric power strategy aligned with dealership and Caterpillar objectives
Drive revenue growth, profitability, and market expansion across all electric power segments
Identify new business opportunities, partnerships, and emerging market trends
Lead annual business planning, forecasting, and performance tracking
Oversee sales of: New and used generators New switchgear and power distribution solutions
Establish pricing strategies, sales targets, and go-to-market plans
Build and maintain strong relationships with key clients, contractors, engineering firms and end users
Ensure alignment with Caterpillar programs, standards, and initiatives
Lead electric power rental business, including fleet strategy, utilization, and ROI
Optimize rental fleet mix (generators, switchgear, accessories) based on market demand
Drive rental revenue growth through strategic account development and project opportunities
Ensure operational efficiency, safety, and high equipment availability
Oversee aftermarket parts and service sales and operations
Ensure high levels of client satisfaction through responsive service and support
Drive service contract growth, preventative maintenance programs, and uptime solutions
Improve operational performance, technician productivity, and service profitability
Lead and develop high-performing sales, rental, and service teams
Establish a culture of accountability, safety, and continuous improvement
Recruit, mentor, and retain top talent within the electric power division
Foster cross-functional collaboration with other dealership departments
Manage P&L for the electric power division
Monitor key performance indicators (KPIs) and implement corrective actions as needed
Ensure efficient use of assets, inventory, and working capital
Maintain compliance with all safety, environmental, and regulatory requirements