Vice President of Digital Marketing and Demand Generation

Stand Together-posted about 2 months ago
Full-time • Executive
Arlington, VA
1,001-5,000 employees
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Stand Together is a philanthropic community that helps America’s boldest changemakers tackle the root causes of our country’s biggest problems, from education to the economy, broken communities, and toxic division, among dozens of other pressing issues. We provide our partners with access to resources including funding, thought leadership, a network of peers, and a playbook for applying proven principles to transform lives and society. Stand Together is seeking an entrepreneurial Vice President of Digital Marketing and Demand Generation to lead our digital marketing, growth, lifecycle, and digital product teams. In this high-impact role, you’ll set the vision, shape strategy, and drive execution across these functions—elevating performance, sparking innovation, and delivering measurable results. Your leadership will directly advance our mission, scale fundraising, and deepen engagement. You’ll report to the Chief Marketing Officer and collaborate closely with executive leadership, fundraising and development, and the broader marketing and communications team.

  • Set and communicate a bold, multi-year vision for digital marketing, demand generation, and donor engagement across all channels and brands.
  • Lead, coach, and develop high-performing teams across digital marketing, lifecycle, and digital product functions.
  • Provide strategic leadership across acquisition efforts, major gifts fundraising, web/digital products, lifecycle campaigns, social, organic, and paid media.
  • Cultivate talent aligned with the organization’s vision and Principle Based Management (PBM), emphasizing principled entrepreneurialism and team growth.
  • Collaborate cross-functionally with Marketing, Communications, Business Units, and Development teams to align messaging and strategy.
  • Lead paid media and channel marketing teams to implement robust experimentation frameworks (A/B testing, CRO, SEO) that optimize donor engagement and conversion.
  • Provide strategic leadership and oversight of lifecycle marketing strategies across acquisition, retention, reactivation, and advocacy —for multiple audiences including donors, social entrepreneurs, and consumers.
  • Oversee personalized, multi-channel journeys using marketing automation and CRM platforms (e.g., Iterable), including email, SMS, and in-app push.
  • Partner with analytics teams to build segmentation strategies, generate insights, and continuously improve engagement efforts.
  • Collaborate with internal teams and external vendors to ensure campaigns achieve optimal outcomes and foster innovation.
  • Oversee the development and activation of demand generation funnels, delivering qualified leads (MQLs) to fundraising and business development teams.
  • Lead digital product and web teams to develop strategies that deliver omni-channel experiences aligned with organizational priorities.
  • Elevate digital platforms (websites, CDPs, content orchestration tools) to ensure platform health, agency partnerships, and business continuity.
  • Foster a culture of experimentation, continuous improvement, and agile practices across digital teams, integrating the latest technologies and frameworks.
  • Monitor, analyze, and report on key marketing metrics, providing insights and recommendations to improve effectiveness and drive innovation.
  • Connect team results to regular performance reporting and track progress to inform future strategy.
  • 15+ years of hands-on experience in digital marketing, growth, demand generation, and digital product leadership in complex, multi-stakeholder environments. Preferably in a B2B environment.
  • Proven track record of developing, executing, and managing multi- and cross-channel marketing strategies, with expertise in experimentation and innovation.
  • Experience with advanced direct response, mid-level fundraising tactics, and lifecycle marketing best practices.
  • Strong knowledge of MarTech stacks, CDPs, marketing automation, and CRM systems.
  • Strong knowledge of digital product.
  • Demonstrated ability to lead and inspire high-performing, cross-functional teams.
  • Analytical mindset with the ability to use data to optimize strategies and campaigns.
  • Excellent project management, collaboration, and communication skills.
  • Enthusiasm to contribute to Stand Together's vision and principled approach to solving problems, and a commitment to stewarding our culture, which champions values including transformation and innovation, entrepreneurialism, humility, and respect.
  • Competitive benefits: Enjoy a 6% 401(k) match with immediate vesting, flexible time off, comprehensive health and dental plans, plus wellness and mental health support through Peloton and Talkspace.
  • A meaningful career: Join a passionate community of over 1,300 employees dedicated to improving lives and driving innovative solutions to complex social challenges.
  • Commitment to growth: Thrive in a non-hierarchical environment that empowers employees to discover, develop and apply their unique talents.
  • Competitive compensation: Our approach rewards the value you create through competitive salaries and bonus opportunities, allowing you to share in the success you help drive.
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