Vice President of Brand Marketing

The Life Is Good Kids Foundation • Boston, MA

119d

About The Position

Hello! We're glad you're here. We've got an inspiring story to tell and a growing brand focused on improving the lives of millions. You have the storytelling, partnership, and creative know-how to fuel the growth of our community, business, and brand. We're innovative, focused, and powered by optimism. You do your best work with your sleeves rolled up, leading people and driving your big ideas forward while managing the day-to-day workload and process. If your experience includes hands-on leadership of a growing customer-focused brand, marketing partnerships, campaign strategies, community expansion, and creative output (social, copy, photography, graphics, and more), we want to hear your story. You may be wondering why this brand leader role is open. Our current (beloved) VP of Brand Marketing is returning to a team she helped build for a significantly larger role and scope. We will miss her many contributions to our growth. She's still here for a few weeks, making sure her talented team feels prepared for a new leader, and we are grateful.

Requirements

• Demonstrated measured success in leading and growing a respected brand or brands.
• Successfully led the execution of full-funnel marketing campaigns.
• Measured success leveraging social media to spark conversations and grow communities.
• Effectively used consumer research to identify insights that positively impact business metrics.
• 10+ years of relevant experience.

Responsibilities

• Lead a large team encompassing Creative Services, Social Media, Brand Marketing, Speaking, and PR.
• Grow brand awareness, community, and business.
• Lead the team that produces all creative assets for the Business Units, Social Media, Brand Marketing / Partnerships, Speaking, and PR.
• Lead cross-functional collaboration to execute go-to-market strategies, ensuring a cohesive brand message across marketing channels, product lines, and retail channels.
• Oversee the development and execution of effective upper, mid, and lower funnel creative assets for paid, owned, and earned spaces.
• Lead the team that develops and implements social media strategy across existing and emerging platforms.
• Manage and grow the community of optimists, encouraging storytelling, rewarding engagement, and improving overall brand experience.
• Develop and execute innovative cross-channel strategies that broaden the demographic composition of the customer base and convey the depth of the brand and non-profit commitment.
• Develop, manage, and allocate the brand marketing budget to meet short and long-term strategic objectives.
• Identify, secure, and nurture brand partnerships that elevate the brand and expand the audience.
• Conduct consumer research to identify awareness levels and insights to hone marketing efforts.
• Lead and grow paid speaking revenue, amplifying the optimistic voices at Life is Good.
• Partner with the leaders of the non-profit to increase awareness and relevancy of the organization.

Benefits

• Top quality Medical, Dental, Vision, Flexible Spending Accounts.
• Transit or Parking Reimbursement Accounts.
• Life, AD&D, Short, and Long-Term Disability.
• 401(k) with a match.
• Paid Time Off.
• 10 paid holidays.
• Good Vibes Time (we pay you to volunteer for the non-profit cause of your choice).
• Family Time.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Educational Services