Vice President of Brand, Content Marketing, and Communications

Verifone Systems • New York, NY

89d

About The Position

The Vice President of Brand, Communications, and Content Marketing is a strategic leader responsible for shaping and executing the company's branding, comms, and content strategies. This role combines high-level strategic thinking with operational oversight to ensure consistent brand messaging, effective storytelling, and alignment with business objectives. The VP will lead a team of creative and communications professionals, manage external agencies, and collaborate across departments to build and amplify the company's reputation, engage target audiences, and drive business growth.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field; MBA or advanced degree preferred.
• 15+ years of experience in brand, communications, and content marketing leadership roles, preferably in a high-growth or dynamic environment.
• Proven success in building and managing a brand strategy across multiple channels.
• Exceptional communication and storytelling skills, with a strong ability to translate complex ideas into clear, compelling messages.
• Expertise in digital marketing, social media, and content management platforms.
• Strong leadership and team-building skills, with a track record of managing and developing talent.
• Ability to manage budgets, prioritize initiatives, and drive results under tight deadlines.

Nice To Haves

• Experience in Fintech.
• Established relationships with media outlets and influencers in relevant sectors.
• Strong analytical skills and comfort with using data to drive decisions.
• Creative thinker with a passion for innovation and storytelling.

Responsibilities

• Develop and implement an integrated communications, brand, and content marketing strategy aligned with the company's mission, vision, and business goals.
• Serve as a trusted advisor to senior leadership on matters related to brand positioning, public relations, and messaging.
• Monitor industry trends, competitor strategies, and market dynamics to adjust plans proactively.
• Oversee the development and evolution of the brand identity, ensuring consistency across all touchpoints and platforms.
• Lead efforts to enhance brand awareness, reputation, and equity among target audiences.
• Ensure all marketing materials and communications reflect the brand's tone, values, and voice.
• Manage external communications, including media relations, public relations, and crisis communications.
• Oversee internal communications to ensure employees are informed, engaged, and aligned with company priorities.
• Act as the primary spokesperson for the organization when necessary.
• Drive the content strategy to create compelling, engaging, and valuable content that resonates with target audiences across channels.
• Oversee the development of blogs, videos, whitepapers, social media content, and other digital assets.
• Ensure content marketing efforts drive lead generation, customer retention, and thought leadership.
• Build, lead, and mentor a high-performing team of communication, brand, and content professionals.
• Foster a culture of creativity, collaboration, and innovation within the team.
• Partner with cross-functional teams, including sales, product, and customer success, to align messaging and amplify impact.
• Establish KPIs and metrics to evaluate the effectiveness of communication and marketing initiatives.
• Regularly report on progress and outcomes to senior leadership.
• Continuously optimize strategies based on data insights and feedback.

What This Job Offers

• Career Level: Executive
• Industry: Publishing Industries
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees