Vice President of Asian Marketing - Borgata

The Borgata Hotel Casino and Spa, LLC • Atlantic City, NJ

396d

About The Position

The Vice President of Asian Marketing at MGM Resorts International is responsible for leading the development and execution of marketing strategies aimed at high-value Asian casino customers. This role focuses on enhancing customer relationships, driving visitation, and ensuring compliance while maintaining customer confidentiality. The VP will leverage cultural insights to create tailored incentives and promotional events, collaborating with various internal teams to deliver exceptional service and achieve business growth.

Requirements

• 4+ years of leadership experience in the casino marketing industry.
• Bachelor's degree or equivalent experience in a related field.
• Ability to communicate effectively in the language of the assigned region (e.g., Mandarin/Cantonese, Japanese, Spanish, Portuguese, Korean, Gujarati, Urdu, Hindi, French, Italian, German, Arabic, Farsi, Turkish).

Responsibilities

• Build and maintain relationships with top-tier players to enhance loyalty.
• Evaluate customer activity and offer tailored incentives based on individual preferences.
• Develop and execute regional marketing campaigns targeting high-value players.
• Collaborate with Casino Marketing, Player Development, and other teams to align strategies.
• Track and assess the success of campaigns, promotions, and customer engagement efforts.
• Lead and mentor marketing teams to achieve regional goals and drive business growth.

Benefits

• Wellness incentive programs to help you stay healthy physically and mentally.
• Access to company hotel, food and beverage, retail, and entertainment discounts.
• Discounts with company partners on travel, electronics, online shopping, and more.
• Free parking.
• Health & Income Protection benefits for eligible employees.
• Professional and personal development through programs and networking opportunities.
• Volunteer opportunities in the community.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree