Vice President, Marketing - Vessel
About The Position
The Vice President of Marketing will be responsible for developing and executing enterprise-level marketing strategies that drive revenue growth, ticket sales, and long-term brand equity across direct-to-consumer and group segments for Vessel at Hudson Yards. This role will be key in fostering a culture of data-driven and performance marketing decision-making by spearheading comprehensive analytics insights and capabilities within the team. This individual provides strategic leadership across full-funnel marketing, digital, CRM, paid media, and ecommerce, ensuring alignment with broader organizational objectives and sustainable business performance. This position will be based full-time onsite in the New York office and will report to the SVP of Marketing, Partnerships and Events for Hudson Yards.
Requirements
- Bachelor’s Degree with 10+ years of experience in Marketing or Tourism sales related field, preferably with commercial visitor attraction or ticketed/booking sales experience or other D2C eCommerce experience
- Experience managing external agencies to develop marketing and ad campaigns that deliver against brand and direct response objectives
- Fluency and literacy of multi-channel marketing tactics and digital marketing platforms (website, search, ECRM, display, and social) to generate sales through full funnel experience
- Strong leadership skills with experience in managing individuals
- Highly organized with the ability to manage multiple projects simultaneously
- Creative and strategic thinker with a solutions-oriented and growth mindset
- Self-starter who is proactive, resourceful, and adaptable
- Excellent interpersonal, written, and verbal communication skills
Responsibilities
- Lead the development and execution of integrated, data-driven marketing strategies that support business growth, customer acquisition, retention, and revenue optimization.
- Oversee full-funnel marketing efforts across all channels, including paid media, social/digital platforms, website, and CRM, ensuring achievement of defined KPIs.
- Provide strategic direction for brand positioning, media planning, social/digital marketing, CRM, marketing partnerships, and ecommerce initiatives to deliver sustained, long-term growth in traffic, conversion, average ticket price and repeat visitation to Vessel and Hudson Yards.
- Establish and manage a high-performing functions across social, programmatic, search, retargeting, and CRM channels to ensure predictable and scalable growth.
- Direct paid media activities, including annual integrated planning, channel strategy, budgeting, partner selection, execution, and performance measurement.
- Drive continuous optimization through testing and adoption of emerging channels, platforms, and marketing technologies.
- Lead digital marketing initiatives, including website performance, SEO/GEO, email, and omni-channel CRM programs, leveraging advanced audience segmentation to maximize engagement effectiveness and conversion.
- Define and manage marketing and ecommerce performance metrics across the funnel; analyze results and adjust strategies to improve efficiency, ROI, and business impact.
- Collaborate cross-functionally to ensure alignment with Hudson Yards’ strategy and objectives.
- Design and oversee inventory and pricing strategies, including dynamic pricing models, to maximize profitability and competitiveness for all revenue streams.
- Lead the development of packaging options and partnerships that enhance value for guests while driving cross-sell and upsell opportunities. Assess optional media mix by business goals and target audience.
- Utilize existing ticketing system to leverage data, and insights to develop marketing plans to drive sustained and long-term brand strength, NPS, NOI, prioritization of resources, and delivery of KPIs.
- Develop and implement commercial strategies to enhance revenue, profitability, and market share for Vessel and Hudson Yards. Align strategies across all revenue streams, including ticketing, photo, retail, F&B, sponsorship, tours and events.
- Analyze market trends, competitive dynamics, and visitor behavior to refine offerings and capture growth opportunities.
- Align with broader Hudson Yards business objectives. Foster a culture of collaboration and innovation to drive revenue growth.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
