Vice President, Marketing Technology & Operations
About The Position
Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid. At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world. Join Visa and do work that matters — to you, to your community, and to the world. Progress starts with you. Marketing Technology Strategy & Architecture Own the vision and roadmap for Visa Marketing's technology stack Lead martech consolidation initiatives targeting stack reduction and annual savings Design unified data architecture integrating CDP, CRM, marketing automation, and analytics platforms Evaluate and integrate AI-native platforms—distinguishing genuine capabilities from marketing hype AI Transformation Partnership Partner with leadership to execute Visa Marketing's AI transformation agenda Deliver technical infrastructure for AI pilots across Insights & Analytics, Content Generation, and Marketing Services Architect agentic workflows for autonomous campaign optimization and real-time personalization Build technical expertise that provides credibility for AI investment proposals First-Party Data Platform Development Lead architecture and implementation of unified first-party data strategy Design privacy-compliant data infrastructure across global markets with varying regulatory requirements (GDPR, CCPA) Build marketing data clean room capabilities for secure partner collaboration Create data-enriched AI optimization frameworks that demonstrate ROI vs. content-only approaches Digital Production & Delivery Excellence Improve technical delivery for B2B Marketing, Marketing Services, and client enablement programs Build scalable digital production capabilities serving both internal marketers and external clients Design solutions with 'Client Zero' mindset—internal capabilities that become monetizable products Establish quality standards and execution judgment across technical delivery Vendor & Partner Accountability Hold technology partners and agencies accountable for delivery Evaluate whether partners are creating real value or generating complexity to justify fees Structure SOWs, SLAs, and governance frameworks that create genuine accountability Provide technical credibility that strengthens stakeholder relationships
Requirements
- 12 or more years of work experience with a bachelor’s Degree or at least 10 years of experience with an Advanced degree (e.g. Masters/ MBA/JD/MD) or at least 8 years of work experience with a PhD
Nice To Haves
- 15 or more years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD, PhD)
Responsibilities
- Own the vision and roadmap for Visa Marketing's technology stack
- Lead martech consolidation initiatives targeting stack reduction and annual savings
- Design unified data architecture integrating CDP, CRM, marketing automation, and analytics platforms
- Evaluate and integrate AI-native platforms—distinguishing genuine capabilities from marketing hype
- Partner with leadership to execute Visa Marketing's AI transformation agenda
- Deliver technical infrastructure for AI pilots across Insights & Analytics, Content Generation, and Marketing Services
- Architect agentic workflows for autonomous campaign optimization and real-time personalization
- Build technical expertise that provides credibility for AI investment proposals
- Lead architecture and implementation of unified first-party data strategy
- Design privacy-compliant data infrastructure across global markets with varying regulatory requirements (GDPR, CCPA)
- Build marketing data clean room capabilities for secure partner collaboration
- Create data-enriched AI optimization frameworks that demonstrate ROI vs. content-only approaches
- Improve technical delivery for B2B Marketing, Marketing Services, and client enablement programs
- Build scalable digital production capabilities serving both internal marketers and external clients
- Design solutions with 'Client Zero' mindset—internal capabilities that become monetizable products
- Establish quality standards and execution judgment across technical delivery
- Hold technology partners and agencies accountable for delivery
- Evaluate whether partners are creating real value or generating complexity to justify fees
- Structure SOWs, SLAs, and governance frameworks that create genuine accountability
- Provide technical credibility that strengthens stakeholder relationships
Benefits
- Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.
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What This Job Offers
Job Type
Full-time
Career Level
Executive
