Vice President, Marketing Strategy – Private Label Captive Finance

JPMorgan Chase & Co. • New York, NY

1d

About The Position

Chase Auto is a leader in auto financing with over $85 billion in assets and
partnerships with 75% of U.S. franchised automotive dealers. As part of the
JPMorganChase franchise, we serve vehicle manufacturers, auto dealers, and
consumers with a suite of financial products and services—from retail lending
and captive financing to commercial solutions such as floorplan products and
treasury services (deposits, cash management, and payment processing).

As a Auto Marketing Strategy Lead within the Private Label Captive Finance
business, you will be dedicated to one assigned Private Label OEM partner and
serves as the integrated marketing strategy lead - owning end-to-end,
performance-driven integrated marketing planning and measurement to drive
awareness, lead acquisition, and sales. You will develop and deliver full-funnel
marketing plans across paid media, search, experiential, and Chase-owned
channels (including out-of-home, digital platforms, email, and in-branch
activations), partnering closely with the Private Label Captive Finance team and
OEM brand counterparts.  You will track and optimize initiatives across
Awareness, Loyalty, and Conquest KPIs through regular performance reporting and
a test-and-learn approach. You will collaborate with campaign and event
management teams to execute integrated campaigns and experiences that drive
scalable volume within approved budgets, with clear performance tracking and
optimization throughout

Requirements

• A Bachelor's Degree is required. 
• 7+ years of experience in marketing including direct-to-consumer and digital with demonstrated success leading integrated, cross-channel campaigns. 
• Marketing functional, technical and operational knowledge important
• Experience creating and driving operational process with an attention to detail and passion for flawless execution
• Exceptional communication and executive presence
• Ability to work independently as well as lead cross-functional teams
• Strong project management, multi-tasking and leadership skills

Nice To Haves

• Course work in marketing or project management is a plus.
• Automotive industry experience is a plus.

Responsibilities

• Develop cohesive, data-backed integrated marketing plans that amplify and complement OEM partner programs and deliver against defined KPIs.
• Coordinate with internal stakeholders (including Campaign Management, Data & Analytics, Audience Development, Creative, Experiential, Legal)Align with teams across a matrixed marketing organization to clearly communicate and implement marketing vision. Often requiring the ability to influence stakeholder buy-in without direct authority
• Collaborate with internal stakeholders within other JPMorganChase lines of business to support partner’s engagement (e.g. Private Banking, Wealth Management, Card, etc.)
• Support development of creative assets and targeting/touch strategy; use ongoing results to recommend optimizations.
• Drive thought leadership with new tactics and capabilities across media, social, and search.
• Ensure consistent messaging and cadence across customer touchpoints, including servicing and lease-end communications.
• Create and maintain a marketing budget. Track and pay invoices for marketing vendors and agencies.
• Lead internal governance and compliance processes (e.g., business cases, change requests) through in-house tools such as Optima and AdTrax; provide executive-ready reporting on progress and performance.

Benefits

• We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.  We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. 

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees