Vice President, Lifecycle Management & CRM

Beachbody • Santa Monica, CA

300d • $227,300 - $275,000

About The Position

BODi is on a mission to build the Health Esteem Category! Having just launched a new brand (from Beachbody to BODi), a new platform, and a new app where fitness and nutrition is supported by positive mindset content, BODi breaks from the fitness and diet industry and ushers in the era of Health Esteem. Health Esteem specifically rejects the legacy fitness and diet industry playbook of pursuing a healthy lifestyle based on self-criticism - a playbook Beachbody used to abide by. But after observing the uptick in mental health challenges since the pandemic and seeing that 74% of Americans remain overweight or obese today, despite the efforts of the fitness industry, BODi had to make a change. We are looking for a highly skilled and experienced Vice President of Analytical Lifecycle Marketing & CRM to lead our data-driven customer relationship management efforts. The successful candidate will be responsible for overseeing CRM data pipelines with our technology partners, delivering detailed inflight and post campaign reporting, producing regular CRM reports, managing our holdout and control group strategy, and working with our talented Data and Analytics team on advanced analytics projects. This is a hands-on role that demands strong data manipulation skills and the ability to translate complex data into actionable insights to drive customer engagement and business growth.

Requirements

• 7+ years of experience in CRM management/Customer Engagement with a strong focus on data and analytics.
• Strong track record leading teams that deliver results in a fast-paced environment.
• Proven experience leading and managing CRM campaigns from end to end.
• Advanced use of CRM platforms (Iterable, Salesforce, Braze) and data analysis tools (SQL, Python, R).
• Strong data manipulation skills and the ability to handle large data sets.
• Experience with AB testing methodologies and control group maintenance.
• Excellent analytical and problem-solving skills.
• Strong communication and presentation skills.
• Detail-oriented with strong organizational and project management skills.
• Bachelor's degree in Marketing, Business, Data Science, Statistics, or a related field or equivalent experience. Master's degree preferred.

Responsibilities

• Oversee the integration and management of CRM data feeds from various sources to ensure data integrity and accuracy.
• Implement and maintain data hygiene practices to ensure high-quality data.
• Collaborate with IT and data teams to optimize data storage, retrieval, and warehousing processes.
• Design and implement comprehensive frameworks for reporting on CRM campaigns.
• Conduct in-depth analysis of campaign performance, identifying trends, insights, and opportunities for improvement.
• Generate and distribute regular CRM group reports to key stakeholders, providing actionable insights and recommendations.
• Plan, design, and execute AB testing strategies to assess the effectiveness of CRM initiatives.
• Define and maintain control groups to ensure the accuracy of testing results.
• Analyze AB test outcomes and make data-driven recommendations to optimize CRM tactics.
• Support the development, execution, and optimization of CRM campaigns from end to end, with particular attention to data requirements.
• Work closely with marketing, sales, and customer service teams to align CRM strategies with business objectives.
• Monitor campaign performance and make real-time adjustments to maximize effectiveness.
• Execute multi-channel approach with email, push, in-app messaging, and SMS.
• Present findings and strategic recommendations to senior management and other stakeholders.
• Stay abreast of industry trends and best practices in CRM analytics and data management.
• Coordinate with counterparts in the Data and Analytics teams to conduct data analysis and modeling to enhance CRM initiatives.
• Partner closely with multiple cross-functional teams.

Benefits

• Comprehensive benefits suite
• Annual bonus opportunity
• Employee stock purchase plan
• 401k plan with company match
• 12-week Maternity/Paternity Leave paid at 100%
• Employee perks & discounts
• Training & career development
• Generous PTO

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Industry: Personal and Laundry Services
• Education Level: Bachelor's degree