Vice President, Integrated Strategy

Calcium+Company•Philadelphia, PA

About The Position

The VP Director, Integrated Strategy defines and leads the strategic vision for integrated brand and engagement strategy across a significant portion of the portfolio. You serve as a senior executive advisor to clients and internal leadership, ensuring integrated strategy drives brand differentiation, engagement excellence, and measurable business growth. You oversee strategic leaders across accounts while shaping capability development, innovation, and commercial expansion within Integrated Strategy. This role requires enterprise-level thinking within healthcare marketing, deep pharmaceutical expertise, and the ability to align strategy, performance, and growth objectives across complex organizations.

Requirements

12+ years in a strategy role
Extensive pharmaceutical marketing experience, including multiple product launches and lifecycle management
Demonstrated leadership of large, complex portfolios within healthcare communications
Strong executive presence with ability to influence C-suite and senior marketing leaders
Deep expertise across brand strategy and integrated engagement disciplines
Proven ability to drive measurable business growth through strategic leadership
Strong financial and commercial acumen
Experience building, mentoring, and scaling high-performing strategy teams
Ability to anticipate market shifts and translate them into forward-looking strategic direction
Exceptional communication, storytelling, and leadership capabilities

Responsibilities

Define strategic standards and vision for integrated brand and engagement strategy across the portfolio
Serve as senior executive strategic advisor to top-tier client stakeholders
Oversee quality, rigor, and differentiation of strategic output across all assigned business
Ensure integration of brand positioning, customer journey strategy, omnichannel planning, and performance optimization
Guide portfolio-level KPI frameworks in partnership with analytics leadership
Drive strategic contribution to new business pursuits and agency growth strategy
Identify emerging healthcare marketing trends, regulatory considerations, and innovation opportunities
Shape division capability development across talent, tools, and integrated methodologies
Lead, mentor, and develop Group Directors and Directors
Partner with senior agency leadership to align Integrated Strategy with broader Marketing & Innovation priorities
Champion a culture of clarity, accountability, collaboration, and measurable business impact