Vice President, Integrated Marketing
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About The Position
As the Vice President, Integrated Marketing, you will lead a high-performing team responsible for bringing our brand, products, and mission to life through world-class marketing campaigns, content, and vendor partnerships. This role oversees the Marketing Strategy, Marketing Campaigns, Content Marketing (including Social and Influencer Strategies), Local Marketing, and Vendor Marketing teams, ensuring an integrated, customer-centric approach that drives business growth and deepens REI's connection with its community. You will set the vision for campaigns, content, events and activations and how REI shows up across owned, earned, and paid channels. This team will distill insights and objectives from cross-functional partners into marketing strategy, calendar, and plans, that deliver on business objectives. You will balance brand, activity, and product storytelling to fuel membership growth, drive revenue, and enhance customer loyalty. This role collaborates across the organization including with partners within the marketing organization, the membership and customer planning team, enterprise strategy, digital and retail organizations, merchandising and private brands. This role requires a leader who thrives in a fast-paced, multi-brand retail environment, can navigate complex cross-functional partnerships, and is passionate about the outdoors and REI's co-op model.
