Vice President, Head of Enterprise Marketing

Axon•Boston, MA

3h•Hybrid

About The Position

Join Axon and be a Force for Good. At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other. Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter. Your Impact Axon is redefining safety for businesses operating in high-stakes, mission-critical environments. Our Enterprise business spans industries where reliability, trust, and operational excellence matter every single day—and marketing plays a direct role in revenue, adoption, and credibility. We’re looking for a VP, Head of Enterprise Marketing who is equal parts strategic leader and hands-on operator. This is a true player-coach role: you will set the vision, lead a team, and personally roll up your sleeves to build, execute, and optimize enterprise demand programs. You will own enterprise pipeline impact end-to-end—translating Axon’s mission and differentiated technology into clear, compelling value for C-suite and senior leaders across Retail, Healthcare, Logistics, Critical Infrastructure, Data Centers, Rail, and Major Venues. Success in this role is measured in qualified pipeline, revenue influence, and market credibility, not just activity. Reporting to the SVP of Marketing, you’ll partner tightly with Enterprise Sales, Product, and Corporate Marketing to ensure enterprise marketing is tightly aligned to revenue goals and GTM priorities. This is a high-visibility role with direct influence on growth, and it requires someone who thrives in execution—not just oversight.

Requirements

10+ years of leadership experience in marketing and communications, with specialized expertise in integrated marketing and transformation at high-growth companies.
Proven experience driving pipeline and revenue impact, not just brand or awareness.
Demonstrated success as a player-coach—comfortable leading teams while staying deeply involved in execution.
Strong background in enterprise or up-market marketing, ABM, and integrated GTM motions.
Experience supporting U.S.-based growth with expansion into international markets.
Deep comfort working cross-functionally with Sales, Product, and Marketing leadership.
Highly data-driven, with the ability to turn insights into action.
Alignment with Axon’s values, especially Own It and Be Obsessed—this role demands accountability and intensity.

Nice To Haves

Startup or scale-up experience a plus.

Responsibilities

Lead and Execute Global Enterprise Demand Generation (Player-Coach)
Define and drive Axon’s global enterprise demand generation strategy—and personally lead execution of priority initiatives, especially for up-market and strategic accounts.
Deliver high-quality, sales-ready leads by tightly aligning targeting, messaging, and scoring with Enterprise Sales—prioritizing relevance and deal velocity over raw volume.
Own the full lifecycle marketing motion, from awareness through closed-won, ensuring tight alignment with enterprise sales motions.
Build, launch, and optimize multi-channel campaigns (ABM, digital, content, events) with a relentless focus on pipeline creation and conversion.
Use data, testing, and iteration to continuously improve targeting, messaging, and performance.
Build and Lead a High-Impact Enterprise Marketing Team
Lead a small but powerful team of enterprise marketers while setting a clear expectation that leaders lead by doing.
Coach, develop, and challenge the team to deliver measurable business outcomes—not just marketing outputs.
Create scalable, repeatable programs while staying deeply involved in execution where it matters most.
Drive Enterprise GTM Alignment and Market Credibility
Partner closely with Enterprise Sales and Product teams to ensure marketing directly supports revenue goals and reflects real customer needs.
Translate complex products and use cases into sharp enterprise messaging, positioning, and proof points.
Elevate Axon’s presence and credibility in the enterprise market through targeted storytelling, thought leadership, and customer success narratives.
Make Data the Decision Engine
Own enterprise marketing KPIs, dashboards, and performance reviews—holding yourself and the team accountable to results.
Regularly review results with cross-functional partners and adjust quickly based on what’s working (and what’s not).
Continuously refine lead quality using performance data, feedback from sales, and closed-won analysis to improve conversion rates and pipeline efficiency.