Vice President, Growth Marketing
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About The Position
At MyFitnessPal, we help millions of people around the world lead healthier lives through intuitive and impactful nutrition and fitness tracking. As the world’s most popular health and wellness app, we combine cutting-edge technology with a mission-driven approach to empower users on their wellness journeys. We are seeking a strategic and innovative Vice President of Growth Marketing to drive end-to-end growth initiatives, maximizing the reach and impact of MyFitnessPal’s platform. As the Vice President of Growth Marketing, you will lead the strategy for performance and lifecycle marketing, creating a cohesive and data-driven approach to grow MyFitnessPal’s user base, increase engagement, and drive long-term retention and revenue. Reporting to the Chief Marketing Officer, you’ll oversee acquisition and retention strategies, build a best-in-class team, and shape a marketing roadmap that resonates with diverse audiences across all stages of the customer journey. Your leadership will play a pivotal role in positioning MyFitnessPal as the premier destination for health and wellness support.
