Vice President, Global Brand Marketing (Hybrid Role - New York)

Olaplex • New York, NY

83d • $250,000 - $280,000

About The Position

OLAPLEX is seeking a visionary and business-savvy Vice President, Global Brand Marketing to lead the global brand and category strategy across Wash Care, Styling, and Seasonal portfolios. This role is central to shaping the next chapter of the Olaplex brand — translating science-led innovation into emotionally resonant storytelling and breakthrough marketing campaigns that drive global relevance, performance, and loyalty. Reporting to the SVP, Global Marketing & Operations, the VP will oversee a team of Directors, Managers and cross-functional partners to deliver best-in-class brand strategy, portfolio management, campaign development, and category expansion. This leader will define how Olaplex shows up across multiple franchises and channels, ensuring cohesion across brand storytelling, category growth, and regional execution.

Requirements

• 15+ years of progressive marketing leadership experience within beauty, personal care, or adjacent lifestyle categories.
• Deep experience managing multiple categories and leading integrated global marketing campaigns.
• Proven ability to translate scientific innovation into emotionally resonant brand storytelling.
• Strategic thinker with strong commercial acumen and a data-informed approach to decision-making.
• Experience managing complex agency ecosystems and cross-functional global teams.
• Inspirational leader skilled at developing high-performing teams and empowering senior talent.
• Strong executive presence and communication skills with ability to influence at all levels.

Responsibilities

• Define and evolve the long-term brand and portfolio strategy across Wash Care, Styling, and Seasonal franchises.
• Lead a unified storytelling approach that connects individual categories under a cohesive brand world.
• Partner with Innovation, R&D, and Commercial to prioritize innovation pipelines, franchise expansion, and lifecycle management.
• Oversee early-stage product positioning, naming, and claims development across all owned categories.
• Ensure balance between pro credibility and consumer accessibility.
• Partner with SVP, Creative, and external agencies to evolve and expand Olaplex’s global creative platform.
• Define overarching message hierarchies across categories, campaigns, and markets.
• Lead the creation of global campaign concepts, launch toolkits, and full-funnel content frameworks.
• Drive alignment across Creative, Media, Education, Communications, Commercial, Finance and Regional Marketing teams.
• Partner with regional and/or channel teams to adapt global assets for market needs.
• Collaborate with Innovation and R&D at the concept and feasibility stage.
• Partner with Sales and Global Operations to ensure franchise health and launch timing.
• Oversee post-launch performance reviews.
• Stay at the forefront of global beauty, professional, and lifestyle trends.
• Leverage research and insights to inform category strategy and messaging evolution.
• Partner with Media, Commercial, and Finance to translate marketing performance data into actionable insights.
• Lead annual brand and category budget planning.
• Define, track, and optimize KPIs tied to brand equity, category health, and commercial impact.
• Lead and coach a team, ensuring clarity of ownership across categories.
• Shape the evolving structure of the Global Brand Marketing function.
• Serve as a senior contact for agency relationships.
• Foster an inclusive, high-performing environment.

Benefits

• Annual base pay of $250,000 - $280,000 with eligibility for an annual bonus.
• Flexible paid time off, 11 paid holidays, and flexible work schedules.
• Company Contribution to Medical, Dental, and Vision Insurance for Employees and their Families.
• Company Paid Employee Life Insurance, Optional additional Life Insurance, and Short and Long-Term Disability Coverage Options.
• Parental Leave: Up to 18 weeks for birthing-parents and up to 10 weeks for non-birthing new parents.
• Roth and 401k plans: 100% match up to the first 4% and is immediately vested.
• Professional Development Reimbursement Program.
• Twenty (20) free products per year, plus a friends and family discount.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive