Vice President & General Manager, DC Operations and Sales for WDCW/WDVM and The Hill

Nexstar Media Group, Inc. • Hagerstown, MD

324d • $240,000 - $260,000

About The Position

Nexstar Media is seeking a dynamic results-driven Vice President & General Manager to lead its media properties in Washington, DC. The General Manager will have oversight of WDCW (CW), WDVM (Independent), www.dcnewsnow.com and all digital, mobile, and social assets associated with the stations as well as oversight of advertising sales and generating event revenue for The Hill. This dual role combines operational leadership, strategic planning, and sales management expertise to drive success for our stations and The Hill. The ideal candidate will leverage their proven skillset and extensive experience in leading broadcast operational teams within sales-driven organizations, including a strong understanding of advanced digital ad solutions, and new business development. Additionally, they will possess a strong background in creating locally originated content for multiple platforms (OTT, linear, web, social), driving audience engagement, and increasing our overall reach. In addition, the person will lead The Hill sales efforts including revenue-generating strategies, developing new partnerships, driving sales growth, and maintaining strong client relationships. The ideal candidate will have extensive advertising experience in high-stakes sales environments and will be expected to create and expand relationships at the local, regional, and national levels, and should possess a deep understanding of Washington DC and national advertising marketplace. The candidate should be driven, strategic, accountable, and highly outgoing, with a keen interest in and knowledge of politics, policy, news, and happenings on Capitol Hill. A demonstrated ability to promote a collaborative culture is essential, ensuring operational efficiencies and continued growth. The person who can handle this role will be an innovative thinker with a proven track record of exceeding business objectives, leading cross-functional teams, and cultivating strong client and community relationships.

Requirements

• Bachelor’s degree in business, marketing, or a related field (MBA preferred).
• 10+ years of progressive sales experience, with at least five years in a senior leadership role.
• Proven success in managing multimillion-dollar revenue targets and complex sales cycles.
• Strong knowledge of media, political advocacy, and government relations.
• Exceptional leadership, communication, and interpersonal skills.
• Demonstrated ability to build and lead high-performing sales teams.
• Expertise in CRM tools and sales analytics.
• A proactive, solution-oriented mindset with strong negotiation skills.
• Familiarity with the Washington, D.C. and Capitol Hill environment.

Nice To Haves

• Strong experience around selling traditional, print, digital, video, and events packages.
• Collaborating with the marketing and events teams to create and sell sponsorship opportunities.
• Strong leader with outstanding communication and mentoring skills.
• Ability to engage local community leaders and develop long-term relationships with key station clients.

Responsibilities

• Oversee WDCW (CW), WDVM (Independent), and all digital, mobile, and social assets associated with the stations.
• Lead advertising sales and generate event revenue for The Hill.
• Drive operational leadership, strategic planning, and sales management.
• Create locally originated content for multiple platforms (OTT, linear, web, social).
• Drive audience engagement and increase overall reach.
• Lead The Hill sales efforts including revenue-generating strategies.
• Develop new partnerships and drive sales growth.
• Maintain strong client relationships.
• Promote a collaborative culture and ensure operational efficiencies.

Benefits

• Base salary range: $240K - $260K.
• Bonus range: $65K - $75K.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: Bachelor's degree