Vice President, Event Revenue

KidStrong•Frisco, TX

About The Position

We are seeking an experienced and results-oriented VP of Event Revenue to lead the strategy, operations, and growth of all non-recurring revenue streams - including camps, birthday parties, and special events. This role is central to expanding the company's impact and franchisee profitability by defining growth plans, elevating customer experience, and implementing scalable systems across the network. The VP will partner closely with key leaders across the organization to optimize performance, streamline execution, and ensure event offerings deliver consistent value and delight for families.

Requirements

10+ years of experience in leading teams responsible for large-scale service operations, particularly in the franchise environment.
Proven experience in developing and managing non-recurring revenue streams, such as camps, birthday parties, or other events in a franchise or multi-location business model.
Strong background in franchise operations, business development, and driving growth initiatives.
Ability to lead and influence teams and cross-functional stakeholders in a collaborative, results-driven manner.
Excellent verbal and written communication skills, with the ability to present data and insights effectively to senior leadership.
Demonstrated ability to build authentic relationships with internal teams, franchisees, and external partners.

Nice To Haves

Strong business acumen with an entrepreneurial spirit and a data-driven approach to decision-making.
Ability to think strategically and execute tactically, balancing the big picture with day-to-day operational needs.
Proven track record of creative problem-solving and out-of-the-box thinking to overcome challenges and drive growth.
High energy, goal-oriented, and comfortable working in a fast-paced, high-growth environment.
Ability to travel up to 25% of the time, including occasional overnight stays.

Responsibilities

Strategic Leadership & Revenue Growth:
Own the vision, strategy, and roadmap for all Event Revenue streams (camps, parties, special events).
Develop multi-year growth plans that increase revenue, profitability, and member engagement.
Identify new event offerings, partnerships, and business opportunities to expand event revenue.
Set annual revenue targets, pricing strategies, and KPIs for all event programs.
Build and own conversion strategies that increase the percentage of event attendees who become long-term members.
Design and deploy strategies for member conversion and retention.
Operational Excellence & System Development:
From the ground up, build scalable processes, playbooks, and operating standards used across all centers.
Partner with Operations to ensure flawless execution, consistency, and adherence to brand standards.
Lead continuous improvement efforts by analyzing performance data, franchisee and member feedback.
Ensure compliance with safety, staffing, and facility guidelines across all event formats.
Cross-Functional Collaboration:
Work closely with Marketing to develop compelling campaigns, content, and demand-generation tactics.
Partner with Sales to drive event conversion strategies and elevate the member journey.
Collaborate with Finance on forecasting, budgeting, unit economics, and P&L optimization.
Coordinate with Product/Programming teams to enhance curriculum and experience quality from booking through event execution.
Center Support & Network Enablement:
Equip centers with tools, training, and resources to execute events effectively.
Provide guidance to franchisees on best practices and performance expectations.
Create systems to monitor center compliance, performance, and customer satisfaction.
Performance Management & Analytics:
Drive data-backed decision making through robust tracking, dashboards, and reporting.
Monitor key performance metrics and intervene quickly when results drift.
Define and execute contests and incentive programs for Franchisees that drive results.