Vice President Director, Connections Strategy (B2B)

Digitas • Chicago, IL

100d • $127,585 - $200,790

About The Position

As VP/Director, Connections Strategy with a specialization in B2B marketing, your comprehensive media and marketing expertise will be essential to providing strategic leadership on key B2B and B2C client engagements. Demonstrating an intimate understanding of how consumers and B2B buyers and decision-makers interact with channels and technology, this pivotal role demands a focus on how to most effectively solve clients business challenges through an orchestrated system of paid, owned and earned touchpoints that inspires connected creativity.

Requirements

• 10-12 years of expertise in B2B marketing with a track record of impactful work experience.
• Multichannel digital media-savvy B2B marketing expert with a passion for problem-solving.
• Proven track record in leveraging audience segmentation to build customer strategies.
• Deep familiarity with the B2B marketing landscape, including experience with ABM platforms, LinkedIn advertising, and B2B content marketing.
• Strong analytical thinker with experience using media-centric tools such as Comscore, MRI, and Google Analytics.
• Cross-channel thinker with working knowledge of media and innovative channel selection.
• Exceptional communication, organizational, and time management skills.
• Familiarity with prompt-based interaction and commonly used generative AI tools is a plus.

Nice To Haves

• Experience with coaching, educating, and growing junior talent.
• Ability to provide an authoritative point of view with senior clients.

Responsibilities

• Analyzing a variety of data-centric resources to develop powerful insights into the media consumption and behaviors that fuel consumer and business decision-making and guide the development of a coherent and effective connections plan.
• Mapping complex, multi-stakeholder B2B customer journeys and consumer experience journeys to identify high impact moments for brands to connect and influence.
• Crafting stories based on how people are interacting with digital platforms, peer networks, their devices, and other technology to reveal how brands can better connect with their prospect and customer audiences.
• Partnering with relationship leads, data and technology experts, creative strategists, and other cross-capability teams to translate the holistic communications plan into innovative ideas and programs, resulting in smartly-mapped marketing tactics that deliver on stated goals.
• Identifying opportunities to leverage marketing technology and data throughout the communications plan—including the use of first-party data, AI, and intent signals to drive personalization and account-based marketing (ABM).
• Leading the evolution and ongoing management of a connections toolkit - a consistent approach to connections strategy outputs.

Benefits

• Medical coverage
• Dental insurance
• Vision insurance
• Disability insurance
• 401K
• Parental and family care leave
• Family forming assistance
• Tuition reimbursement
• Flexible time off

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Professional, Scientific, and Technical Services