Vice President, Direct Marketing Creative

Charter Spectrum • Stamford, CT

79d

About The Position

As a Vice President, Direct Marketing Creative you will lead and innovate our direct marketing efforts across multiple channels, including direct mail, bill marketing, email marketing, and funnel optimization to drive conversions through call centers, retail stores, and e-commerce platforms. You'll work on a high-performing, collaborative team that supports one another each and every day. It's a career that develops as you do, with opportunities to grow.

Requirements

• 10+ years of experience in direct marketing, creative strategy, or related fields within an in-house or agency environment.
• Demonstrated experience in team leadership, process optimization, and workflow management.
• Bachelor's degree in Marketing, Advertising, Design, Communications or related field.
• Expertise in direct marketing best practices, A/B testing, segmentation, and personalization techniques.
• Strong understanding of conversion funnels, performance marketing, and response-driven creative approaches.
• Exceptional ability to translate data insights into high-performing creative solutions.
• Ability to read, write, speak and understand English.

Nice To Haves

• Experience working with call centers, retail, and e-commerce marketing strategies.

Responsibilities

• Develop and execute a comprehensive direct marketing creative strategy that aligns with business objectives and revenue goals.
• Lead the creation and optimization of direct mail, bill inserts, email marketing, and digital funnel strategies to maximize customer engagement and conversion.
• Ensure creative marketing efforts support the customer journey, driving traffic to call centers, retail stores, and e-commerce platforms.
• Leverage A/B testing, personalization, and segmentation strategies to enhance engagement and conversion rates.
• Establish and refine workflow processes, tools, and automation to optimize efficiency and effectiveness in creative execution.
• Partner with the analytics team to track, report, and analyze KPIs, using insights to refine creative strategies and improve response rates.
• Utilize marketing analytics and customer data to drive data-informed creative decisions that enhance campaign performance.

Benefits

• Dynamic Growth: The growth of our industry and evolving technology powers our employees' careers as they move up or around the company.
• Supportive Teams: Who you are matters here. And, we aim to foster an inclusive workplace where every person is empowered to bring their best ideas.
• Learning Culture: With a focus on training and development, employees can have confidence that day one is truly just the beginning of a dynamic career.
• Total Rewards: Comprehensive pay and benefits package that rewards employees for their contributions to our success.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Industry: Telecommunications
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees