Vice President, Digital Media

PIMCO•New York, NY

About The Position

We are seeking a Vice President of Digital Media to join our Content Marketing team. In this role, you will define the vision, strategy, and drive execution for the firm’s digital presence across platforms. This role partners closely with Brand, Digital, and Channel/Regional Marketing teams to shape integrated content strategies and promotion plans for social platforms, web optimization, third-party content partnerships, and sponsored media. The candidate will also lead the planning, creation, and distribution of PIMCO’s organic social media program in the U.S., setting a strategic vision and strategy that aligns with the firm’s commercial priorities. The ideal candidate is a digital content leader with a proven track record in developing integrated content ecosystems, elevating investment content storytelling, and driving measurable business outcomes in a regulated environment. They will set the direction for digital content creation, curation, governance, and amplification, ensuring that all touchpoints reflect PIMCO’s brand positioning and business priorities. This role is perfect for a content marketing professional with a passion for building new capabilities and strategies, leading with data to drive decision-making, and partnering cross-functionally for results.

Requirements

Bachelor’s degree in Marketing, Communications, Business, Finance, or related field
10+ years of experience in content marketing and social media roles, preferably within asset management or financial services.
Demonstrated success in leading digital content strategies for global B2B audiences.
Deep understanding of investment products and financial markets.
Experience managing cross-functional teams and agency relationships.
Proficiency in content management systems, digital analytics, content creation & social tools (Hearsay, Hootsuite).
Exceptional executive communication, strategic thinking, and change leadership skills.

Nice To Haves

advanced degree (MBA, CFA, CAIA) preferred.

Responsibilities

Understand client needs and content behaviors across digital distribution.
Create and implement a holistic content distribution strategy that meets clients where they are and aligns to PIMCO’s marketing goals and broader business objectives.
Collaborate with key partners to build a strategic roadmap for social media, translating it into channel and content execution plans, and measuring progress against key performance indicators.
Collaborate with a cross-functional team of writers, marketing campaign and channel managers, digital, communications and media experts, compliance colleagues and agency resources to support execution.
Oversee social content planning, creation, and scheduling for major platforms (, X/Twitter, YouTube, and finance-focused forums) to increase brand visibility and drive commercial outcomes.
Oversee creation of best-in-class digital content and drive innovation across a range of formats (long-form, short-form, video, podcasts, interactive, multimedia) informed by client and competitive insights.
Partner with internal stakeholders across product, sales and investment teams, external agencies and platform partners to elevate brand and messaging, and leverage insights and trends for commercial growth
Work closely with product, compliance, and analytics teams to ensure content accuracy, regulatory adherence, and data-driven optimization.
Establish and drive a robust editorial process and content governance framework for publishing to ensure quality, consistency, and efficiency across initiatives.
Ensure leadership and partner teams are aligned and pacing with social plans, collaborating closely to deliver on key marketing moments.
Define measurement frameworks, monitor performance, and optimize content distribution based on analytics and key metrics.
Monitor trends in financial services, B2B marketing, and competitor activity to identify opportunities for differentiation and growth.