Vice President, Digital Marketing

MicroStrategy-posted about 1 month ago
Full-time • Executive
Onsite • Tysons, VA
1,001-5,000 employees
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Strategy is seeking a transformational VP, Digital Marketing to architect and execute the company’s digital demand generation and brand engagement strategy. This executive will play a pivotal role in driving double-digit sales growth, accelerating new logo acquisition, and elevating brand presence in the market. Based at Headquarters, this high-visibility position reports to the SVP, Customer Engagement, and partners cross-functionally with Product Marketing, Field Marketing, Business Development, Sales Leadership, and the CXO team to deliver high-quality lead flow from initial awareness to sales conversion.

  • Own the Digital Demand Generation Engine: Lead the development and execution of omni-channel marketing strategies, including paid, earned, and owned channels—to target industry-specific personas effectively and drive qualified pipeline and revenue growth.
  • Website & Digital Experience: Champion website strategy, UX/UI design, and ongoing optimization to attract, engage, and convert unique visitors into high-quality leads.
  • Funnel Management & Lead Nurture: Design and implement comprehensive nurture strategies, leveraging segmentation, personalization, and marketing automation to influence prospects throughout every stage of the buyer’s journey.
  • Brand Leadership: Oversee brand development and content strategy to create compelling messaging and assets that amplify awareness, trust, and loyalty among prospects and customers.
  • MarTech & Data-Driven Decision Making: Leverage best-in-class marketing technologies and analytics platforms (e.g., Marketo, Salesforce, Google Analytics, ABM tools, generative AI) to maximize campaign performance, improve operational efficiency, and deliver actionable insights to business stakeholders.
  • Team Development: Lead, mentor, and inspire a high-performing, multidisciplinary team spanning content, design, development, and digital demand. Foster a culture of innovation, accountability, collaboration, and continuous learning.
  • Agency & Vendor Management: Manage relationships with external agencies and partners, ensuring alignment with strategic objectives and achievement of measurable, outcome-based goals within agreed timelines and budgets.
  • Budget & ROI: Develop and manage the digital marketing budget, implementing rigorous measurement frameworks to track performance and report on ROI across all channels and campaigns.
  • Stakeholder Communication: Proactively communicate progress, insights, and recommendations to executive leadership and cross-functional partners, translating complex data into clear business impact.
  • Bachelor’s degree in Marketing, Business Administration, or relevant field; MBA or advanced degree is a plus.
  • 10+ years of progressive experience in digital marketing leadership, driving both B2B and B2C demand generation with a proven track record of measurable results.
  • 5+ years of experience managing and developing large, geographically diverse teams in a fast-paced, global organization.
  • Deep expertise in full-funnel digital marketing strategies, performance analytics, website optimization, content strategy, and integrated omni-channel campaigns.
  • Strong proficiency with MarTech platforms: Marketing automation (Marketo preferred), CRM (Salesforce preferred), content management, intent data/ABM solutions, and prospect database tools (ZoomInfo preferred).
  • Analytical acumen; demonstrable experience using data to optimize strategy, allocation, and execution for maximum impact.
  • Experience managing significant budgets and delivering accountable ROI across complex marketing programs.
  • Excellent leadership, interpersonal, and communication skills, with the ability to influence and engage senior stakeholders across the organization.
  • Entrepreneurial spirit, agile mindset, and a passion for driving innovation and continuous improvement.
  • MBA or advanced degree is a plus.
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