Vice President Digital Marketing & eCommerce
Johnson Outdoors•Racine, WI
456d
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About The Position
The Vice President of Digital Marketing & eCommerce at Johnson Outdoors is responsible for leading the strategic direction and execution of the company's digital commerce initiatives. This role encompasses overseeing digital marketing, data analytics, direct-to-consumer strategies, and omnichannel/eRetail efforts to drive growth in eCommerce revenue and margin. The position requires collaboration with various business units and stakeholders to align eCommerce goals with broader company objectives, ensuring effective performance management and execution of marketing strategies.
