Vice President, Digital Marketing Analytics
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About The Position
CMI Media Group, a leading healthcare marketing agency, is seeking a dynamic and experienced Vice President, Digital Marketing Analytics to lead our talented team in delivering best-in-class analytical solutions for our clients. In this role, you will lead the strategic direction of measurement and analysis plans, ensuring alignment with client business objectives. You will oversee the analysis of campaign performance, identifying trends, opportunities, and providing actionable optimization recommendations. Additionally, you will serve as a trusted advisor and point of escalation for internal and external stakeholders, addressing analytical inquiries and providing data-driven insights. You will collaborate with the Manager/Director to develop compelling reports and presentations that effectively communicate key findings and insights. Cultivating and strengthening client relationships, particularly within their analytics departments, will be essential, as will spearheading the development and achievement of departmental objectives. You will remain at the forefront of the industry, exploring and evaluating new measurement methodologies and analytical technologies, and play an active role in new business development, leveraging your expertise to identify opportunities and develop innovative analytical solutions. Representing CMI Media Group at key industry events will also be part of your responsibilities.
