This role is a senior leader responsible for shaping and driving the digital product strategy and user experience for Capital Blue Cross across all customer segments (B2C members and B2B partners such as employers, providers, and brokers). The role will define a compelling digital vision and roadmap that delivers exceptional value to its users and the business. This role oversees the end-to-end digital product lifecycle (from ideation and design through development, launch, and ongoing optimization) for all key digital platforms, including CapitalBlueCross.com and mobile applications. They ensure all digital touchpoints provide a seamless, intuitive, and high-quality experience that reflects the Capital Blue Cross brand and meets the needs of our members and partners. This leader will collaborate extensively with internal stakeholders (especially the Applications / data teams, as well as marketing, health care delivery, and operations teams) to turn strategy into action - bridging current gaps in our digital offerings, delivering innovative solutions that improve customer outcomes, and ultimately advancing Capital Blue Cross’s mission to create healthier lives and lower healthcare costs.