Vice President - Digital - Creative Experience

MAXIMUS, Inc.•Princeton, NJ

32d•Hybrid

About The Position

Maximus is building on over two decades of creative excellence and is searching for a visionary Vice President - Digital - Creative Experience to guide our Experience practice into the future. This leader will refine our strategy, operating model, and long-term plans for a dynamic, matrixed team dedicated to delivering outstanding user-centered experiences across both digital and analog channels for our government customers across our state and local and federal businesses in the United States, Canada, UK, and Saudi Arabia. This role will champion human-centered design and deliver meaningful, accessible, and inclusive experiences that simplify complex government services for the people who rely on them. Collaboration is essential in this role. You will partner with the VP of Creative Content, who leads Graphics & Layout (Print), Writing, Translation, Video, Content Strategy, Campaign Strategy, and Campaign Execution, to ensure a cohesive and unified creative vision. Together you will align storytelling and experience design, creating accessible and seamless interactions across every channel. You will set and uphold standards for UX, information architecture, accessibility, lead service design and research initiatives, and integrate insights and analytics into every stage of decision-making while ensuring we deliver inclusive, user-centered experiences that drive engagement, outcomes, trust, and compliance. This critical leadership role is based out of our Princeton, New Jersey office location and is expected to be in the office 3 days a week to collaborate in-person with the team and other leaders. Job Specific Essential Duties and Responsibilities: As VP, you will contribute to and communicate our creative and experience execution and delivery strategy, ensuring it aligns with our corporate and departmental goals. You will bring a deep understanding of customer experience (CX), employee experience (EX), user experience (UX), service design, and inclusive research - both quantitative and qualitative, ensuring every interaction we design is empathetic, data-informed, and focused on real needs. Your leadership will modernize our creative function by leveraging the skills and dedication of our current team, while thoughtfully introducing modern CX practices, integrating AI, adding new talent, and capabilities as needed. We are committed to supporting the growth of our existing team as we evolve, and your guidance will help ensure our people and processes are future-ready, collaborative, and inclusive. In this role, you will develop and implement an operating model that advances creative innovation and efficiency while enabling long-term execution and seamless delivery across functions. A key initial focus will be to partner with your other VP peers to review and enhance our existing creative and experience processes, introducing automation and AI to drive a modern creative-ops approach, and championing the adoption of emerging UX trends, tools, and best practices. This role involves collaborating with peers and teams across product, engineering, and operations teams should result in alignment of experience design with platform capabilities, content strategy, and delivery excellence. You will mentor and empower a multidisciplinary team, fostering growth and collaboration, and oversee, enhance, and integrate already established functions such as User Experience (UX), User Interface (UI), Service Design, Qualitative Research, and Accessibility. In this role, you will also be responsible for launching new functions, including Quantitative Research and Search Engine Optimization (SEO), and Voice User Interface (VUI) design. You will need to stay ahead of experience trends and translate them into practical solutions for government programs that deliver modern experiences and interactions with measurable constituent and business outcomes. You will manage budgets, resource allocation, and scenario planning, as well as lead and/or participate in vendor evaluation, governance, and contract reviews.

Requirements

Bachelor's in Design, HCI, Informatics, Library Science, Communications, or related.
15+ years in digital experience or content in various manager and leader capacities.
7+ years leading multidisciplinary teams.
Portfolio of experience/creative work with measurable outcomes.
Executive presence and communication skills.
Bachelor's Degree in Design, HCI, Informatics, Library Science, Communications, or related field. Additional years of relevant experience will be considered in lieu of degree.
Per customer requirements, this position requires United States Citizenship, do you meet those requirements?
Proficient in budget management and resource allocation.

Nice To Haves

Master's degree preferred.
Certifications in UX and project management.
Experience with content platforms.
Experience with public sector communications needs, especially serving at-risk populations with unique needs.

Responsibilities

Stay current on emerging UX trends, tools, and best practices in digital and analog experience design. Set creative and content vision tied to program outcomes.
Establish strategic direction for sub-organization based on corporate and department strategy. Present findings and design decisions to executives.
Lead service design and research programs. Establish UX and IA standards and accessibility governance.
Direct content strategy and operations for accessible and branded content. Oversee translation, transcription, and transcreation quality. Manage SEO and programmatic media.
Partner with other Digital VPs to co-create and deliver strategies and solutions.
Lead multiple teams of Directors/Senior Managers, and Managers.
Provide coaching and identify new opportunities for growth for direct reports. Mentor Creative and UX Senior Directors and Directors, Service Designers, and Researchers. Responsible for resource forecast, hiring, promotions, terminations, and performance management.
Define solutions, pricing, and shape competitive positioning for both market development and RFI/P responses. Present findings and design decisions to executives.
Develop, implement, and maintain budgetary and resource allocation plans. Budgeting and portfolio trade-offs, financial stewardship, and scenario planning.
Perform quality reviews for large and/or complex initiatives. Manage risks and issues, mitigation, and resolution.
Communicate and influence senior exec leadership, stakeholders, vendors, and clients. Produce high quality executive-ready messaging including presentations, briefs, memos.
Perform vendor evaluation, governance, and contract negotiations.
Typically leads multiple teams of directors/senior managers and/or managers.

Benefits

Maximus compensation is based on various factors including but not limited to job location, a candidate's education, training, experience, expected quality and quantity of work, required travel (if any), external market and internal value analysis including seniority and merit systems, as well as internal pay alignment.
Annual salary is just one component of Maximus's total compensation package. Other rewards may include short- and long-term incentives as well as program-specific awards.
Additionally, Maximus provides a variety of benefits to employees, including health insurance coverage, life and disability insurance, a retirement savings plan, paid holidays and paid time off.
Compensation ranges may differ based on contract value but will be commensurate with job duties and relevant work experience.
An applicant's salary history will not be used in determining compensation.
Maximus will comply with regulatory minimum wage rates and exempt salary thresholds in all instances.

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