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The Vice President of Digital Commerce at Rothy's is responsible for leading the strategy and execution of the Ecommerce and performance marketing plans. This role focuses on delivering a best-in-class customer experience on Rothys.com while achieving profitability and growth goals. The VP will oversee the Ecommerce team, ensuring alignment with the brand's overarching vision and customer journey, and will collaborate cross-functionally to drive the company's digital commerce initiatives.