UiPath-posted 3 months ago
Full-time • Senior
Bellevue, WA
1,001-5,000 employees
Publishing Industries

UiPath is seeking a forward-thinking, editorially strong, and operationally sharp VP of Content Marketing to lead our global content function. This role will focus on developing and scaling a distinctive content program that positions UiPath as the automation leader in the AI era—with a clear emphasis on agentic automation, orchestration, and industry impact. You'll help us become the go-to company for automation insight, vision, and leadership—across social, media, and industry conversations. This role is key to shaping that narrative, building the platforms we'll use to tell it, and ensuring our voice leads the industry.

  • Content vision and editorial strategy for UiPath's owned and executive platforms, with a focus on shaping industry discourse around automation, GenAI, and agentic systems
  • Industry storytelling aligned to verticals and lines of business-developing point-of-view content that builds credibility and sparks demand in key segments
  • Executive social strategy and visibility: owning the content voice, cadence, and narrative arcs for core leadership channels (LinkedIn, keynotes, interviews, blogs)
  • Media and analyst-facing content strategy, partnering with PR to elevate UiPath's position in the market through briefing materials, contributed articles, and tier-1 bylines
  • UiPath's brand storytelling across channels-including copywriting leadership, tone of voice governance, and innovation in long-form formats (e.g., POV papers, digital briefs)
  • Social media content strategy (in collaboration with Community): own platform strategy, editorial calendar, and major moments to drive engagement and growth
  • 15+ years of experience in content strategy, editorial leadership, or communications in B2B tech or SaaS
  • Experience building global, editorial-quality content programs that serve both brand and pipeline objectives
  • Strong POV on what makes content stand out in a crowded GenAI/automation market
  • Deep experience developing executive thought leadership and running social media/editorial programs at scale
  • Comfortable managing agencies, contributors, and in-house creatives across regions
  • Skilled at stakeholder alignment-particularly with PMM, Campaigns, and PR-to avoid duplication and ensure consistency
  • Passion for making complex technology stories understandable, engaging, and business-relevant
  • Flexible work arrangements depending on the needs of the business and the role
  • Diversity and inclusive workplace that provides equal opportunities to all persons
  • Reasonable accommodations for candidates on request
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