Vice President, Creative Strategy

Business Insider•New York, NY

14h•Hybrid

About The Position

Business Insider is hiring a VP of Creative Strategy to unify and elevate how they pitch, package, and deliver big ideas to clients, bringing together the power of BI’s newsroom, Live events, Video and Studios. This role will sit on the Global Marketing Team. Business Insider aims to inspire action through thought-provoking stories, providing accessible, smart, sometimes unexpected, and always helpful content. The team values being one team, effectiveness, and continuous improvement. The Global Marketing team is highly connected and collaborative, working with every team across the company. They thrive on creativity, strategic thinking, and a passion for delivering results, embracing challenges as opportunities to elevate their work and client impact. The VP of Creative Strategy will serve as a cross-functional leader shaping Business Insider’s biggest commercial programs, leading a high-performing team of marketers and creative strategists, embedding a culture of brand storytelling, and acting as the connective tissue between Advertising and the Newsroom. This pivotal leadership role blends commercial strategy, editorial alignment, and marketing execution, working across sales, editorial, brand, product, and studio teams to position Business Insider as a consultative, high-impact partner and a creative leader in the industry.

Requirements

10+ years of experience in creative strategy, marketing leadership, brand partnerships, or content operations
Proven track record of winning and delivering large-scale programs across publishing, agency, or brand environments
Experience aligning sales, marketing, and editorial to build market-moving creative programs
Strategic fluency in brand storytelling, content marketing, editorial packaging, and media
Demonstrated experience integrating AI tools into pitch development or creative production workflows
Strong client presence and ability to lead C-level conversations with confidence and clarity
Experience managing and motivating high-performing teams with a focus on strategic output and growth
Highly collaborative, action-oriented, and energized by operational problem-solving and team development

Responsibilities

Serve as the senior lead on all seven-figure+ commercial opportunities, guiding pitch structure, narrative, and vision.
Build high-impact presentations that integrate editorial IP, branded content, events, video, data, and media into unified, client-ready ideas.
Act as the senior voice in the room with clients—leading brainstorms, proposals, and in-person meetings to close strategic deals.
Develop storytelling frameworks and ideation tools to upskill the marketing team and create consistent, high-quality responses.
Collaborate with editorial, brand marketing, and Studios teams to develop compelling proactive campaign ideas.
Design and implement a forward-looking client partnership strategy that drives long-term revenue growth, brand affinity, and deeper engagement across priority accounts.
Partner closely with Sales to lead high-stakes client meetings, uncover new opportunities, and position Business Insider as a strategic, consultative partner.
Deliver exclusive previews of editorial series, tentpole events, and newsroom initiatives to unlock incremental opportunities and urgency with clients.
Refine proactive marketing function focused on identifying whitespace, surfacing ideas outside of RFP cycles, and delivering quarterly go-to-market programs that differentiate our offering.
Define success metrics, target account strategy, and team goals for proactive outreach and partnership development.
Promote an “upsell mindset” across all pitches—advocating for deeper investment, expanded formats, and multi-quarter, multi-platform partnerships.
Build and manage a cross-functional framework that connects Marketing, Sales, and the Newsroom for consistent, scalable collaboration.
Partner with newsroom leaders to identify storytelling opportunities that align with client interests and category growth areas.
Serve as a liaison between advertising and editorial, staying ahead of organizational updates, surfacing new content opportunities, and driving shared visibility.
Oversee the Marketing solutions and strategy team, identifying opportunities to streamline workflows and elevate creative output.
Conduct process audits to improve pitch efficiency, production timelines, and team resourcing—especially around high-impact programs.
Help evolve marketing team structure and focus, ensuring energy is spent on scalable, strategic opportunities over transactional work.
Invest in team growth and development through coaching, strategic training, and leadership opportunities.
Be an early adopter of AI technologies and have real world examples of how those tools are creating efficiencies across workflows and creative processes.