Vice President, Content Marketing

HNP San Francisco/Bay Area•San Francisco, CA

5h•$175,000•Hybrid

About The Position

Vice President, Content Marketing for Hearst Newspapers Position Overview The Vice President, Content Marketing for Hearst Newspapers is the senior executive responsible for leading Hearst’s branded content agency as a high-growth, revenue-generating business unit. Hearst Story Studio, operates as both: An independent agency driving direct-to-client revenue, and The branded content engine supporting Hearst Newspapers and Hearst Television. In this role, you will drive profitable growth, expand enterprise partnerships, strengthen direct sales capabilities, and scale a unified branded content model across platforms. This leader will continue to build a repeatable commercial engine while advancing innovative, performance-driven content solutions for advertisers.

Requirements

10+ years of executive experience in branded content, agency, or digital marketing
Proven P&L ownership with demonstrated revenue and margin growth
Experience leading both direct sales and integrated sales partnerships
Strong understanding of multi-platform media environments
Deep knowledge of advertiser needs, performance metrics, and branded content monetization strategies

Responsibilities

Own full P&L accountability, including revenue growth, margin performance, and cost management
Drive sustained year-over-year revenue expansion across: Direct-to-client agency relationships Hearst Newspapers markets Hearst Television branded content partnerships
Develop scalable packaging, pricing, and tiered product offerings
Expand enterprise and multi-platform accounts
Increase share of wallet across key national and regional advertisers
Partner with Hearst Newspapers and Hearst Television sales leadership to ensure StoryStudio remains relevant as a core platform in their go-to-market strategy
Lead and grow StoryStudio’s direct-to-client sales efforts developing execution strategies to ensure revenue commitment
Build strategic partnerships with brands and agencies
Serve as executive sponsor for priority enterprise accounts
Oversee development and performance of StoryStudio’s core offerings across digital and broadcast environments, including: Native branded content Video integrated content Interactive and immersive formats AI-optimized and search-forward solutions
Anticipate shifts in advertiser demand, content discovery, and AI/search behavior
Build scalable roadmaps that balance innovation with operational discipline
Ensure all offerings are measurable, performance-driven, and aligned with advertiser business outcomes
Serve as a visible, accessible leader who inspires trust, engagement, and high standards across the business
Empower a best-in-class leadership team with defined roles, decision rights, and ownership of outcomes
Lead with a clear vision, strong accountability, and a results-driven culture
Attract, and retain top talent while strengthening succession planning and bench depth
Establish clear performance standards that drives alignment and execution
Foster a culture of ownership, collaboration, innovation, and continuous growth

Benefits

Flexible Work Schedules – Because balance matters.
Health, Dental & Vision Coverage – Comprehensive plans to keep you and your family healthy.
24/7 Telemedicine Access (MDLive) – Talk to board-certified doctors anytime, anywhere.
FMLA & Parental Leave – Supporting you through life’s important moments.
Retirement Benefits with Employer Contributions – Helping you invest in your future.
Onsite Fitness Center – Stay active and energized during your day.
Employee Assistance Program (EAP) – Free, confidential support for life’s challenges.
Monthly “Health & Wealth” Webinars – Tools and tips to support your physical and financial wellness.
18 Days of Paid Time Off + 9 Paid Holidays – Plenty of time to recharge.
8 Hours of Paid Community Service Time – Give back to the causes that matter most to you.