Vice President, Communications and Branding

About the position

The Vice President (VP) of Communications & Brand will be a key member of the executive leadership team, responsible for developing and executing comprehensive communication strategies that elevate the organization's brand, enhance its reputation, and drive engagement with key stakeholders. This role requires a visionary leader with deep expertise in brand management, media relations, digital marketing, and crisis communication as well as a strong understanding of digital marketing, social media strategies, and data analytics. The SVP will work closely with the CEO, CFO, Board of Directors, and other executive and senior leaders to ensure that all communications align with the organization's mission, values, and strategic goals.

Responsibilities

• Formulate and execute an extensive communications and branding strategy that aligns with and promotes the organization's mission and objectives.
• Act as a key strategic advisor to the CEO and the executive team, guiding decisions on communications, brand positioning, and public relations.
• Direct and develop a dynamic communications team, cultivating an environment of creativity, teamwork, and ongoing enhancement with an ability to operate as an effective tactical as well as strategic thinker.
• Oversee the development and maintenance of a consistent and compelling brand identity across all platforms and materials.
• Ensure the organization's brand is effectively communicated through marketing, digital channels, events, and public relations.
• Lead brand awareness and reputation-building initiatives, ensuring alignment with the organization's values and objectives.
• Build and maintain strong relationships with media outlets, journalists, and influencers to enhance the organization's visibility and reputation.
• Oversee the creation and dissemination of press releases, op-eds, and other media content.
• Act as the primary spokesperson for the organization, handling media inquiries and managing crisis communications when necessary.
• Develop and execute a comprehensive digital strategy that includes social media, website management, email marketing, and content creation.
• Analyze and report on digital engagement metrics, using data to inform and adjust strategies.
• Ensure the organization's digital presence is innovative, engaging, and reflective of its mission and values.
• Oversee the development and implementation of internal communications strategies to ensure alignment and engagement among staff, volunteers, and other key stakeholders.
• Foster a strong organizational culture through effective communication of the non-profit's mission, vision, and strategic priorities.
• Develop and maintain a crisis communication plan, ensuring the organization is prepared to respond effectively to any potential crises.
• Lead crisis communication efforts, working closely with the CEO and legal team to manage sensitive issues and protect the organization's reputation.
• Cultivate relationships with key stakeholders, including donors, partners, community leaders, and government officials.
• Oversee the creation of communication materials for fundraising campaigns, events, and other stakeholder engagement activities.

Requirements

• Bachelor's Degree in Communications, Marketing, Public Relations, or a closely related field.
• At least 10 years of progressive experience in communications, public relations, and/or brand management, preferably within a nonprofit setting.
• At least 5 years in a senior leadership role overseeing a communications or branding team.
• Advanced degree such as a Master's Degree in Communications, Business Administration with a specialization in Marketing, or Public Relations is highly recommended.
• Relevant accredited certifications in Public Relations (APR) or Certified Marketing Management Professional (CMMP) are advantageous.

Nice-to-haves

• Ability to speak Spanish or another language.
• Detail-oriented with excellent organizational abilities.
• Exceptional written and verbal communication skills.
• Ability to make decisions in a changing environment and anticipate future needs.
• Sensitivity to cultural and personal differences in age, ethnicity, and lifestyle.

Benefits

• Flexible work from home options.
• Participation in the annual AIDS Walk New York event is mandatory for all GMHC staff.