Vice President, Client Marketing – Global Private Wealth

HarbourVest Partners•Boston, MA

1d•Hybrid

About The Position

For over forty years, HarbourVest has been home to a committed team of professionals with an entrepreneurial spirit and a desire to deliver impactful solutions to our clients and investing partners. As our global firm grows, we continue to add individuals who seek a collaborative, open-door culture that values diversity and innovative thinking. In our collegial environment that’s marked by low turnover and high energy, you’ll be inspired to grow and thrive. Here, you will be encouraged to build on your strengths and acquire new skills and experiences. We are committed to fostering an environment of inclusion that promotes mutual respect among all employees. Understanding and valuing these differences optimizes the potential of both the individual and the firm. HarbourVest is an equal opportunity employer. This position is based in our new Boston Headquarters and will be a hybrid work arrangement. You will receive 18 remote workdays per quarter to use at your discretion, subject to manager approval. For example, you may choose to work in the office 4 days per week and take one remote day weekly (typically 13 weeks per quarter), leaving 5 additional remote days to be used as needed. The Vice President, Client Marketing leads the Client Marketing pillar within HarbourVest’s Global Private Wealth marketing organization. This newly created role sits at the center of how the firm supports fundraising across global wealth audiences. The VP owns campaigns, events / sponsorships, lifecycle communications, and the collateral supporting Investor Relations and distribution teams across the prospect and client journey. With a global directive spanning North America, EMEA, and APAC, the role translates commercial priorities and segmentation strategy into targeted marketing efforts, ensuring consistent execution in partnership with regional and corporate marketing teams. This is a leadership opportunity to develop and scale how HarbourVest brings private markets solutions to wealth audiences globally.

Requirements

12–15+ years of experience in global wealth or intermediary distribution marketing within asset management, alternatives, wealth platforms, or adjacent sectors.
Demonstrated experience translating commercial strategy and segmentation into targeted campaigns and measurable marketing outcomes.
Proven track record leading wealth-focused campaigns, events / sponsorships, and sales-support collateral.
Strong digital marketing fluency and experience delivering multi-channel campaigns.
Experience partnering closely with IR, commercial, or distribution leadership.
Proven leadership experience and ability to operate effectively across regions and time zones.
Strong stakeholder management skills and executive presence.

Nice To Haves

Private markets and alternatives experience preferred; familiarity with evergreen structures a plus.

Responsibilities

IR Partnership & Commercial Alignment Lead the marketing partnership with GPW Investor Relations and regional distribution leadership.
Align campaign priorities and execution plans to fundraising objectives and pipeline needs.
Translate segmentation strategy and commercial priorities into actionable marketing plans, audience targeting, and campaign sequencing.
Campaign Leadership Own the global campaign calendar targeting wealth audiences.
Develop and implement integrated campaigns with a digital center of gravity (email, web, paid, virtual programs).
Ensure campaigns are properly targeted, sequenced, and measured in alignment with defined audience segments and fundraising priorities.
Events & Field Activation Lead strategy and coordination of webinars, virtual programs, partner initiatives, sponsorships, and selective in-person events aligned to distribution priorities.
Integrate events and sponsorships into broader campaign strategies, including pre-event targeting and post-event follow-up.
Ensure presentation materials, event collateral, and communications directly support pipeline development and client engagement.
Lifecycle Communications & Collateral Define required communications and materials across the prospect-to-client lifecycle.
Ensure client-facing teams are equipped with accurate, current collateral to support prospecting, onboarding, and ongoing engagement.
Incorporate field feedback into ongoing refinement of campaigns and materials.
Operating Model & Governance Establish and manage the client marketing operating model, including intake, prioritization, execution oversight, and reporting.
Oversee campaign and collateral workflows through required review and compliance processes.
Deliver structured performance reporting and insights to marketing and distribution leadership.
Team Leadership & Global Collaboration Over time, build and lead a Client Marketing team for Global Private Wealth.
Partner closely with international and corporate marketing teams to deliver consistent execution across regions while respecting local requirements.
Set standards for campaign execution, event / sponsorship coordination, and lifecycle collateral globally.