Vice President & Category Leader, Premium U.S. & Canada

Marriott•Bethesda, MD

13h•Hybrid

About The Position

Marriott International is seeking a dynamic and strategic Vice President & Category Leader, Premium to oversee their robust brand portfolio in the US & Canada. This leader will drive the execution of global brand business blueprints, ensuring they meet financial expectations and are applicable to the market. The role involves supporting the portfolio across multi-discipline areas, fostering innovation, and delivering impactful lodging products and experiences. It emphasizes collaboration, effective resource allocation, and performance monitoring using data for strategic decisions. The Category leader will act as the brand voice, promoting brand values, engaging stakeholders, and facilitating regional adaptations to drive brand success. This position is crucial for leveraging Marriott International’s scale to enhance brand consistency and speed-to-market, including supporting local brand creation when necessary. The ideal candidate will possess strong hospitality and hotel operations experience, capable of translating brand strategy into scalable on-property solutions while balancing brand ambition with operational feasibility to deliver value for guests, associates, and owners. This leader is expected to inspire teams and foster a culture of continuous improvement and excellence, driving growth and innovation across the organization.

Requirements

4-year degree from an accredited university in Business Administration, Hospitality Management, Marketing, or related major.
12+ years of relevant professional experience in brand management or 14+ years in a related function, demonstrating progressive career growth and patterns of exceptional performance.
Demonstrated ability to develop and execute comprehensive brand roadmaps that align with business objectives.
Fluent in end-to-end experience design that incorporates F&B concepting and that incorporates innovation across all customer touchpoints.
Significant hospitality experience, including direct or closely aligned work with full‑service or premium hotels and exposure to core property operations (e.g., Rooms, F&B, Guest Experience, Commercial).
Strong financial acumen, with demonstrated experience evaluating P&L performance, cost structures, and investment trade‑offs in an asset‑intensive environment.

Nice To Haves

Process Experience: Expertise in the design and development of processes to improve operational efficiency and effectiveness.
Brand Advocacy: Strong communication and presentation skills, with the ability to serve as a brand voice and steward at conferences and with key stakeholders for the US & Canada.
Change Management: Demonstrated ability to inspire teams and drive effective execution within large, matrixed organizations.
Experience partnering with owners, franchisees, asset managers, and developers, balancing brand integrity with owner economics.
Demonstrated ability to assess hotel financial performance, including revenue drivers, margin opportunities, and ROI for brand initiatives.

Responsibilities

Oversee the maintenance, performance, and evolution of comprehensive brand business blueprints for Premium brands in the US & Canada.
Ensure blueprints translate into operationally executable standards across diverse hotel environments and clearly articulate financials important to owners, including affiliation structure and cost to build, with considerations for US/Canada applicability.
Connect E2E guest experience and market requirements across the Premium portfolio into the blueprints for regional activation.
Provide day-to-day oversight to product teams and cross-discipline working groups to deliver planned work and lead the development of lodging products and experiences that resonate across the US & Canada.
Encourage a culture of innovation across the Premium brand category, promoting creative solutions that address specific market needs.
Monitor the performance of Premium brands, utilizing comprehensive and shared performance metrics that connect owner, guest and MI.
Utilize data and analytics to inform strategic decisions and drive continuous improvement, ensuring market insights and owner POV are incorporated.
Serve as the brand voice and steward at conferences and key events, promoting brand values.
Foster relationships with key stakeholders, including partners, agencies, and industry leaders, with an emphasis on continent engagement.
Partner with OFS, Development, CLS, and Design as the representatives of the Premium brands for the continent, driving performance and engagement.
Act as a facilitator and connector for the Premium category, leveraging Marriott International’s scale to drive brand success.
Drive consistency in brand experience while enabling flexibility and increased speed to market for regional adaptations.
Maintain strong connection to hotel operations through ongoing engagement with property and regional leaders.
Incorporate field and owner insights into brand evolution and decision making.
Serve as a bridge between brand vision and hotel execution.