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The Vice President, Brand for Raffles Hotels & Resorts is responsible for shaping and elevating the global brand strategy, ensuring its consistency, relevance, and growth across all touchpoints. Based in New York headquarters, this role will lead brand positioning, creative direction, guest experience, and strategic partnerships to drive brand desirability, awareness, and commercial success. Reporting to the Chief Brand Officer, the VP will work closely with cross-functional teams, including operations and development, to reinforce Raffles’ position as a world-leading luxury hospitality brand.