Vice President, Brand and Content Strategy

Nemours Children's Health•Wilmington, DE

4d•Hybrid

About The Position

Join Nemours Children’s Health in transforming the future of children’s health as our next Vice President, Brand & Content Strategy. This hybrid executive role based out of either our Wilmington, Delaware or Jacksonville, Floridia location. This role offers the opportunity to shape a nationally recognized brand and amplify a mission that impacts millions of children and families. Nemours is leading a bold shift from episodic care to a holistic, preventive “pay for health” model. The Vice President of Brand and Content Strategy will architect our national brand narrative, elevate our content ecosystem, and ensure brand activation across diverse markets. This is a highly visible role that helps define how Nemours show up in the world building trust, reputation, and mission advocacy. This executive will shape how Nemours shows up in the world building reputation, trust, and advocacy for our mission while enabling measurable growth. This highly visible leader will bring modern brand strategy, content excellence, and enterprise alignment to a complex, fast-evolving organization dedicated to helping every child grow up healthy. Nemours Children’s Health is an internationally recognized children’s health system. With more than 1.7 million patient encounters annually, we provide medical care in five states through two freestanding state-of-the-art children’s hospitals — Nemours Children’s Hospital, Delaware and Nemours Children’s Hospital, Florida. Our pediatric network includes 80 primary-urgent-and specialty care practices and more than 40 hospitalists serving 19 affiliated hospitals. We generate annual revenues of more than $1.7 billion derived from patient services, contributions from the Alfred I. duPont Trust, as well as other income. As one of the nation's premier pediatric health systems, we’re on a journey to discover better ways of approaching children’s health. Putting as much focus on prevention as cures and working hand in hand with the community to make every child’s world a place to thrive. It’s a journey that extends beyond our nationally recognized clinical treatment to an entire integrated spectrum of research, advocacy, education, and prevention, leading to the healthiest generations of children ever. Inclusion and belonging guide our growth and strategy. We are looking for individuals who are passionate about, and committed to, leading efforts to provide culturally relevant care, reducing health disparities, and helping build an inclusive and supportive environment. All of our associates are expected to ensure that these philosophies are embedded in their day-to-day work with colleagues, patients and families. To learn more about Nemours Children’s and how we go well beyond medicine, visit us at www.nemours.org.

Requirements

10+ years’ progressive experience in brand strategy, content strategy/operations, and creative leadership.
Proven success shaping national brand narratives with regional/local activation.
Experience with content ecosystem design, editorial strategy, and SEO-informed programming.
Strong background leading in-house creative teams and managing agencies.
Data-driven leader fluent in brand tracking, funnel analytics, and marketing performance.
Bachelor’s degree in marketing, Business, Healthcare Administration, Communications, or related field.

Nice To Haves

Experience in healthcare, pediatric health, academic medicine, or complex multi-site environments.
Advanced degree (MBA, MHA, MS in Integrated Marketing/Analytics).
Proven ability to influence and align stakeholders in matrixed organizations.

Responsibilities

Define Nemours’ national brand narrative and positioning.
Build enterprise brand architecture across master brand and sub-brands.
Translate enterprise strategy into regionally resonant activation playbooks.
Build a connected content ecosystem that strengthens sentiment, engagement, and mission advocacy.
Lead audience-first content strategies mapped to key journeys.
Establish content operations (taxonomy, governance, workflow, DAM).
Chair an Editorial Board and partner with Digital on SEO/UX and analytics.
Lead a high-performing in-house creative studio (design, copy, video, UX/content).
Standardize processes for briefs, SLAs, approvals, and QA.
Maintain creative standards through a Creative Review Board.
Optimize resource allocation across enterprise and regional needs.
Build a modern measurement system for brand health, content, and creative performance.
Deliver dashboards with consistent KPIs and integrated insights.
Embed a test-and-learn culture with structured optimization.
Serve as a trusted change agent advancing modern brand and content practices.
Develop clear roadmaps with milestones, resources, and ROI alignment.
Foster a mission-driven, collaborative, and innovative culture.