Vice Pres, Marketing and Communications

Reworld Projects•Usa, NJ

22d

About The Position

The Vice President of Marketing and Communications is a strategic leadership role responsible for overseeing the company’s marketing, brand, and communications portfolio strategies. This role ensures the successful positioning, go-to-market execution, customer engagement, and revenue growth. The VP will collaborate across departments—particularly with Sales—to align marketing strategies with overall business objectives.

Requirements

Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
15+ years of progressive leadership experience in marketing, communication and product management roles.
Proven success leading high-growth marketing, communication and product strategies, preferably in waste industry.
Strong understanding of product lifecycle management, customer acquisition, and go-to-market strategies.
Exceptional communication, analytical, and leadership skills.
Experience communicating the impact of brand activities to C-level executives and Board of Directors.

Nice To Haves

Experience with modern marketing tech stacks (CRM, automation, ecommerce, sales marketing/enablement. analytics tools).
Deep customer empathy and ability to translate insights into actionable solutions and marketing strategies.
Strong understanding of how brand activities connect to demand and overall business performance.

Responsibilities

Marketing Leadership: Develop and execute a comprehensive marketing strategy that drives brand awareness, lead generation, and customer retention.
Lead digital marketing, content, communications, demand generation, and PR initiatives.
Focus on Account Based Marketing (ABM) strategy to drive sales growth
Manage marketing analytics and KPIs to assess performance and optimize campaigns.
Conduct market research, customer feedback analysis, and competitive assessments to guide product innovation.
Develop pricing, packaging, and positioning strategies to ensure market fit and profitability.
Communications Leadership: Develop a coordinated , enterprise-wid e interna l an d externa l corporat e communication s strateg y wit h measurabl e o b jectives .
Edit/app r ove pres s releases , editorials , medi a pitches , holdin g statement s an d talkin g points that pub l iciz e and suppor t Reworld' s strategi c o b jectives .
Strategic Alignment & Team Leadership: Serve as a key member of the executive team, contributing to overall company strategy and planning.
Lead, mentor, and grow a high-performing team across both Marketing and Product functions.
Drive cross-functional alignment between Marketing, Sales, and Customer Success teams.
Present regularly to executive leadership and the board on product and marketing performance, insights, and initiatives.