Verizon Connect Web and Media Strategy Associate Director
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About The Position
We are seeking an Associate Director to join the Verizon Connect Marketing team, responsible for leading the development and execution of our paid media and website strategies to drive brand awareness, engagement and consideration, and ultimately customer acquisition. Reporting directly to Verizon Connect's Chief Marketing Officer (CMO), the successful candidate will oversee a team of digital marketing professionals with a strong focus on data and conversion optimization across multi-channels, and ensure alignment with the overall business and marketing objectives. The ideal candidate will be an experienced, innovative leader with a proven track record of leading paid media and website teams to accelerate, scale, and optimize our go-to-market engine, driving brand awareness, consideration, and acquisition. In this role, the Associate Director will be responsible for developing and executing our paid media and website strategies to promote our brand and propel the prospect pipeline. We are looking for a candidate with a strategic and tactical understanding of digital platforms, including paid search, lead generation aggregator partners, social media (e.g., LinkedIn, Meta, etc.), programmatic display, and digital video. This role requires a deep understanding of strategic design, conversion rate optimization (CRO), search engine optimization (SEO), content distribution, product positioning, and the ability to collaborate with developer teams for timely delivery. The Associate Director of Web and Media Strategy will have a proven track record in either a B2B or B2C company, demonstrating an unwavering commitment to understanding and navigating the customer funnel, spend efficiency, and ongoing optimization. This individual should possess a perpetual curiosity for finding new and innovative ways to boost performance and increase efficacy. The ability to thrive in a fast-paced environment and engage professionally with executive leadership and diverse stakeholders across marketing, IT, sales, operations, and product teams is essential. Your creative, strategic, and execution-focused mindset should be backed by an analytical approach to customer journey mapping, enabling you to relentlessly fine-tune our go-to-market strategy, optimize prospect pipeline generation, and enhance brand perception in the market.
