Vashe Senior Brand Growth Manager, Infection Prevention
About The Position
The Vashe Senior Brand Growth Manager, Infection Prevention is responsible for identifying, shaping, and executing the brand’s growth beyond its traditional wound care channel within the acute setting. This role is highly strategic, focused on exploring new call points, conducting market assessments, building KOL networks in emerging specialties, and managing cross-functional initiatives that unlock new pathways for the brand. The Vashe Senior Brand Growth Manager, Infection Prevention operates “behind the curtain,” orchestrating the work of professional affairs, medical affairs, regulatory, global marketing, and commercial teams to drive expansion into new hospital areas. This role leads cross-functional campaign development, particularly for initiatives such as infection prevention and supports downstream execution for new product formats intended for non-wound-care markets.
Requirements
- Bachelor’s degree required; MBA or advanced degree preferred.
- 5–8 years in healthcare marketing, upstream/downstream product management, or hospital market development.
- Experience entering new call points, managing complex cross-functional projects, or launching products beyond existing channels.
- Strong analytical skillset; familiarity with market modeling, customer research, and opportunity analysis.
- Excellent verbal and written communication skills.
- Strategic thinking and market foresight
- High-level project management and cross-functional orchestration
- Strong analytical and decision-support capabilities
- Ability to operate without a playbook
- Relationship building with new KOLs and stakeholders
- Comfort navigating ambiguity and shaping new pathways
Responsibilities
- Market Expansion Strategy
- Conduct market research, segmentation, and competitive assessments to evaluate new hospital call points and quantify opportunity size.
- Recommend strategic pathways for market entry, including required resources, sequencing, and investment.
- Provide leadership with decision-ready analysis on opportunity cost, prioritization, and expected impact.
- Cross-Functional Campaign Leadership
- Act as project manager and strategy lead for campaigns outside traditional wound care (e.g., infection prevention)
- Develop messaging, claims strategies, and customer value propositions that resonate with new audiences.
- Coordinate with Professional Affairs, Medical Affairs, Regulatory, and Global Marketing to ensure alignment and compliance.
- KOL & Professional Network Development
- Build new KOL networks in emerging call points; lead identification, onboarding, and insights-gathering activities.
- Partner with key professional societies such as AORN, APIC, and others critical to new use environments.
- Manage advisory boards and insight programs to validate market needs and refine strategic direction.
- Product Launch Support for New Use Environments
- Serve as downstream marketing partner for new product formats or line extensions targeted outside wound care.
- Translate upstream insights into strategic launch plans and commercial messaging.
- Develop sales and training collateral tailored to new customer profiles.
- Measurement, Monitoring & Decision Analytics
- Define KPIs, track progress of expansion initiatives, and conduct post-launch analysis.
- Measure campaign effectiveness, market penetration indicators, and financial implications.
- Provide data-backed recommendations for go/no-go decisions and resource allocation.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
