Vans: Director of Retail Marketing and VM

VF Corporation

92d • $180,576 - $225,720

About The Position

As the Director of Retail Marketing and Visual Merchandising for the Americas, you will lead the strategic vision and execution of Vans’ retail brand experience across North America. You will oversee the development and implementation of integrated marketing campaigns and visual merchandising strategies that drive traffic, conversion, and brand equity across our owned retail fleet. You will be responsible for shaping how Vans shows up in-store, from storytelling and seasonal campaigns to product presentation and consumer engagement, ensuring consistency, creativity, and commercial impact. This role is pivotal in connecting our brand to consumers through immersive, localized, and culturally relevant retail experiences.

Requirements

• 10+ years of experience in retail marketing and visual merchandising.
• Ability to operate with relentless positivity and drive a culture rooted in teamwork and collaboration.
• Integrity, transparency, honesty, openness, curiosity, kindness, and authenticity.
• Cross-functional leadership skills to drive alignment with stakeholders in Global and Regional Marketing, Strategy and GTM, Merchandising and Design, Retail and Retail Operations.
• Strong collaborative and problem-solving approach to manage multiple deadlines and changes.
• Diverse experiences and background to provide a unique perspective for global growth.
• Inclusivity and valuing differing points of view.

Responsibilities

• Lead and develop a high-performing, multi-disciplinary team across Retail Marketing and Visual Merchandising, fostering a culture of innovation, accountability, and excellence.
• Own the strategic vision and execution of the annual and seasonal retail marketing roadmap, ensuring alignment with global brand priorities and driving regional business growth.
• Drive end-to-end campaign leadership, overseeing the retail marketing calendar and ensuring timely, high-impact execution of brand launches, activations, and seasonal initiatives.
• Architect the visual merchandising strategy across all store formats, balancing brand storytelling, commercial effectiveness, and operational scalability.
• Serve as a key strategic partner to Global Marketing, Product Merchandising, Store Operations, and Creative, ensuring seamless integration of consumer experiences across all touchpoints.
• Leverage consumer insights, market intelligence, and performance data to inform strategy, optimize execution, and continuously elevate the retail experience.
• Oversee external partnerships and agency relationships, ensuring best-in-class execution and efficient resource management across marketing and visual merchandising deliverables.
• Establish and monitor KPIs and performance metrics, driving continuous improvement, ROI, and business impact across the retail ecosystem.
• Act as a senior stakeholder in fleet transformation initiatives, including new store openings, remodels, and format evolution, ensuring brand consistency and strategic alignment.

Benefits

• Medical plan options
• Annual incentive plan eligibility
• Sales incentive or commission potential

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees