Vans: Director, Brand Management, Lifestyle
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About The Position
A day in the life of a Director, Brand Management, Lifestyle at Vans looks a little like this. Reporting directly into the Sr. Director, Brand Management, you will play a key leadership role in building upon our esteemed brand, enabling deep culturally connectivity and world class storytelling as you drive an integrated GTM process and build globally aligned brand stories and plans for the lifestyle consumer and category. You will partner with our Regional marketing teams, our category brand marketing leaders and functional leaders to drive an integrated GTM process and build globally aligned brand stories and plans for the Lifestyle consumer and category. You will believe in the power of Skate and Action Sports, and you have the expertise to drive the Lifestyle business of these powerful categories. You are passionate about the fusion of streetwear, street fashion and youth culture. You will build seasonal integrated plans and consumer journeys for the Lifestyle category and create plans against the consumer moments that matter across the lifestyle journey. You will build seasonal integrated marketing plans in partnership with the cross functional teams globally and regionally. You underscore the importance of always-on marketing engagement and reactive marketing, and you excel in social and digital marketing to drive personalized conversations with our consumers. You have a deep knowledge of sneaker culture, launch culture, and segmented marketing approaches. Product obsessed, your expertise is in product marketing, product strategy and product concepting. The design and product teams will be a key partner for you and your teams. Collaborates with senior executives to develop growth plans for Lifestyle category. Forecasts, drafts, implements, and oversees the departments operating budget. Performs other related duties as assigned. Maintain and elevate the cultural relevance of the Vans brand, staying true to the brand's origins while evolving with contemporary movements. Champion diversity and inclusion, ensuring our marketing operations reflect the diverse voices of our global community.
