UX Lead (Product & Growth)

Ruby Labs

2d•Remote

About The Position

We’re building and scaling a high-growth D2C product used by hundreds of thousands of customers globally, and are now entering a phase where UX becomes a core growth lever. We’re adding new products, expanding capabilities, and focusing on improving retention, activation, and funnel performance. We’re looking for a UX Lead who will take full ownership of design, user experience, and research — not as a support function but as a core driver of product and business performance. Today, design is mostly engineered directly in the frontend, and UX research lacks structure and direction. You will change that. This is not a 9–5 role. It’s a high-ownership, high-impact position for someone who wants to build systems, lead people, and directly influence product growth.

Requirements

Design Leadership
Strong design background with experience leading or managing designers.
Ability to define and maintain a consistent, high-quality design system.
UX Research
Proven ability to collect both qualitative and quantitative user insights.
Experience designing and running user interviews, surveys, and research frameworks.
Ability to turn research into clear product decisions.
Data & Analytics
Strong ability to analyze product data independently.
Comfortable working with tools like Mixpanel, Clarity, or similar.
Ability to identify patterns, define hypotheses, and request deeper analysis from data teams.
Experience & Mindset
5–8+ years in UX/Product Design, ideally in D2C, SaaS, or consumer digital products.
Experience working in fast-paced, growth-oriented environments.
Strong understanding of conversion, retention, and user behavior.
Systems thinker — designs scalable patterns, not one-off screens.
Comfortable working in environments where design is implemented directly in frontend.
Clear communicator, able to explain why behind decisions.
Strong ownership mindset — you take responsibility for outcomes, not just output.

Nice To Haves

Experience in LegalTech, document tools, or utility products.
Background in CRO (conversion rate optimization).
Experience working closely with engineering-led teams.
Exposure to A/B testing frameworks and experimentation systems.

Responsibilities

Take full ownership of UX, design quality, and user journeys across the product.
Define and enforce a clear, scalable design system (even if implemented directly in frontend, not Figma-first).
Lead and manage designers and frontend engineers involved in UI/UX work.
Turn UX into a measurable growth lever, improving activation, retention, and conversion.
Work closely with Product and Growth to design and optimize funnels, onboarding, and monetization flows.
Establish a structured approach to UX research, including: defining research priorities, running surveys and interviews, extracting actionable insights.
Take ownership of data-driven UX decisions: analyze product analytics (Mixpanel, Clarity, etc.), identify patterns and friction points, define hypotheses and experiments.
Proactively request and define new analytics/reporting needs with the data team.
Audit and continuously improve the end-to-end user journey — from acquisition to retention.

Benefits

Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere.

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