UX/CRO Specialist

HURRDAT LLC•Omaha, NE

2d•Onsite

About The Position

We are seeking a seasoned UX/CRO Specialist to be a conversion consultant for our diverse roster of high-profile clients. This specialist will be the strategic lead for user experience and conversion optimization across multiple client accounts, primarily focusing on large-scale, high-traffic websites characterized by complex user journeys and an extensive volume of content. This role is critical to translating client business goals into measurable improvements. The specialist will approach UX as an integrated function—merging data-informed design with persuasive, conversion-driven messaging—to create optimal, results-oriented digital experiences. The ideal candidate excels at tackling complex information architecture, managing optimization programs for multiple stakeholders, and demonstrating a deep understanding of how UX intersects with other critical channels, especially SEO and paid channels to drive client success. This position must be in office in Omaha, NE.

Requirements

A minimum of 5 years of direct professional experience in a UX, CRO, or Optimization-focused role, preferably working on large, high-traffic digital platforms.
Proven success in driving measurable improvements in conversion rates through testing and design iteration; candidates must present a portfolio and case studies showcasing this success.
Deep expertise in A/B testing tools (e.g., Optimizely, VWO, Google Optimize) and web analytics platforms (e.g., Google Analytics 4, Adobe Analytics).
A strong testing and scientific mindset with the ability to formulate clear hypotheses and draw statistically sound conclusions.
Proficiency in UX design and prototyping tools (e.g., Figma, Sketch, Adobe XD).
Exceptional communication and presentation skills, with the ability to articulate complex optimization findings and UX rationale to diverse stakeholders.

Nice To Haves

Experience with the complexities of multi-location or high-volume content platforms (e.g., ILS, e-commerce, large-scale publisher sites) is a strong plus.

Responsibilities

Design & Strategy: Design, document, and iterate on user flows, wireframes, and prototypes for key page types (e.g., search results, location detail pages, conversion funnels).
Conversion Rate Optimization (CRO): Identify, prioritize, and execute a continuous program of A/B and multivariate tests focused on improving key conversion metrics (e.g., lead submissions, calls, engagement).
Testing & Analysis: Own the end-to-end testing process, including hypothesis generation, experiment setup, statistical analysis, and clear communication of results and next steps.
Messaging & Content: Collaborate with content and marketing teams to ensure on-page messaging is clear, persuasive, and aligned with user intent and conversion goals.
User Research: Utilize both quantitative data (analytics, heatmaps, session recordings) and qualitative research (user interviews, surveys) to deeply understand user behavior and pain points across the platform.
Documentation: Create and maintain comprehensive documentation of successful tests, design patterns, and UX best practices for the ILS.