User Researcher, WPP Open

WPP • New York, NY

98d • $60,000 - $140,000

About The Position

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities. Working at WPP means being part of a global network of more than 100,000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries, with corporate headquarters in New York, London and Singapore. WPP is a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world, including approximately 300 of the Fortune Global 500. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow. We are looking for a User Researcher to contribute to shaping the user experience of our global GenAI-powered marketing platform. This platform is transforming how 150,000 employees across creative, media, and production deliver work, blending intelligent automation, role-based AI agents, and new ways of working to streamline project delivery across the enterprise. You will support our user research practice by capturing insights into user behaviours, needs, pain points, and emerging habits. Your contributions will help influence product direction, drive behavioural change, and ensure the platform is intuitive, efficient, and widely adopted. This role offers an opportunity to develop your research skills, apply rigorous methodologies, and help bring the voice of the user into every stage of the transformation.

Requirements

• 1-3 years of experience in user research, design research, or human-centered design, ideally within digital platforms or technology-driven environments.
• Familiarity with qualitative methods (interviews, usability testing) and basic quantitative analysis (surveys, metrics interpretation).
• Experience participating in research in enterprise environments or with diverse user groups is a plus.
• Basic understanding of behavioral principles and digital adoption challenges.
• Comfortable learning about and working with AI-driven tools and emerging technologies such as LLMs, agents, or automation platforms.
• Ability to articulate research findings clearly and concisely.

Nice To Haves

• Bachelor's degree in psychology, HCI, sociology, anthropology, or a related research discipline.
• Experience with digital tools like Figma, Dovetail, Miro, or survey platforms.
• Exposure to agile product teams and iterative research practices.
• Prior academic or project work in creative, media, production, or marketing sectors a plus.

Responsibilities

• Support the user research strategy for the GenAI platform transformation, aligning with strategic goals and user adoption targets.
• Assist in designing and conducting mixed-methods research (qualitative and quantitative) to explore user needs, workflows, perceptions of AI tools, and barriers to adoption.
• Help identify and segment user personas across functions (creative, media, production), roles, and maturity levels in AI literacy and digital tooling.
• Contribute to exploring behavioural drivers and resistance points related to GenAI adoption, automation, and role-based agents.
• Assist in assessing how users currently complete tasks and how they react to automation or AI intervention.
• Support partnerships with behavioural designers to enable mindset shifts, habit formation, and sustained usage of new capabilities.
• Collaborate with UX, Product, and AI teams to execute usability tests, concept evaluations, and in-field studies.
• Help evaluate AI agent usability, understand gaps in comprehension, and improve task-to-agent workflows to reduce friction and increase confidence.
• Assist in testing in-product micro-learnings and feedback systems for continuous learning loops.
• Support efforts to capture ongoing user feedback, usage data, and experience metrics as part of a continuous discovery process.
• Help translate research findings into clear, actionable insights that guide product development, UX design, agent strategy, and change enablement.
• Contribute to developing and maintaining user insight documentation or personas to make findings accessible to internal teams.
• Partner closely with Product, UX, AI Coaching, and Change teams to embed user insights into design and rollout processes.
• Participate in co-creation workshops, journey mapping, and collaborative discovery sessions across global teams.
• Act as an advocate for user needs and friction points in team discussions.

Benefits

• Competitive salary range of $60,000—$140,000 USD.
• Hybrid work approach with teams in the office around four days a week.
• Opportunity to create, influence and complete projects at a scale that is unparalleled in the industry.
• Culture in which people can do extraordinary work.

What This Job Offers

• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees